When you answer the phone....

"STOP . . . What You Are Doing - Be ready to give the caller your full attention.  Stop talking, stop typing on the computer, stop eating, stop laughing.  Give this VIP - Very Important Prospect - your 100% focus and concentration.  As if filming a movie, when the telephone rings, everything else stops.  The director yells "Ready, Set, ACTION!" The clacker comes down with a resounding "crack,” and the camera is rolling!  You're "on," and the telephone prospect is getting all your attention, effort, and concern.

Don't forget the high cost of getting this telephone prospect to call. Considering what you must pay for advertising, the cost to generate a single prospect call can be as much as $300!  This alone warrants your full attention.  More important, the prospect can "feel" when the leasing consultant is not 100% "there."  It’s obvious to the caller when the leasing professional is not giving their all!