Ellis Consulting Group – Multifamily Professionals
ELLIS Consulting Group was established in 1984 to provide executive-level consulting services to the real estate industry. The ELLIS name has become the acknowledged leader in multi-family for its marketing, training and property performance services. Our array of products and reports includes:
- Comprehensive Market Comparable Surveys
- Marketing Observation and Recommendation Reports
- Special Problem Consulting
- FFF – Field, Find, Fix Results NOW Consulting Program
- Feasibility Study for Rehab and New Construction
- Occupancy and Turnover Issues
- Employee Surveys and Assessment
- 3rd Party Property Inspections
- Full Scale Marketing Plans
- Apartment Lease Ups
- Nationwide Apartment Mystery Shopping and Onsite Employee Evaluations (through our affiliate, EPMS)
ELLIS Consulting Group Team
Our team of multifamily professionals represents an alliance of experienced apartment operators who are experts in various management, marketing, and training disciplines.
Rick Ellis – CPM, President, Principal

Since 1980, Mr. Ellis has been involved in the management and operation of apartments and other residential rental real estate, handling a portfolio of up to 6,000 units across four major markets. In addition to his management experience, he is recognized as an industry expert in apartment marketing, property positioning, and the evaluation of rental markets and sub-markets nationwide. A strong public speaker, Mr. Ellis makes hundreds of presentations each year on topics from basic apartment leasing and resident retention to the “Economics of Apartments.” His ongoing consulting contracts include national and regional management companies, as well as several Dallas-based REITs with nationwide portfolios.
Mr. Ellis received a Bachelor of Science in 1977 and a Master of Arts in 1979 from Abilene Christian University, Abilene, Texas. He holds the Certified Property Manager (CPM) designation from the Institute of Real Estate Management. EPMS has earned the prestigious Accredited Management Organization (AMO) designation from that same association. Mr. Ellis is a licensed Real Estate Broker in Texas and an Eagle Scout.
Loretta Taylor – Get’er Done Director

For over 20 years, Loretta has served as the Office Manager and Accounting Services Director for all the ELLIS Companies. Her focused and organized approach also serves her well in her role as a special project and seminar coordinator. She remains the hub of our company and is the go-to person for finding the whereabouts of the boss, broker, and company owner, Rick Ellis. Loretta and her husband, Gary, are extreme NASCAR enthusiasts who enjoy camping, road trips, and spending time with their kids, kids-in-law, and many, many grandchildren.
Cinner Lyons, Internet Marketing and Social Media Director

Look! An internet marketing director who is not a millennial! Yep! In fact, this Boomer is a mother of 3 grown sons and a “Gigi” of 9 precious grandchildren! And she is a fanatic cheese head – Green Bay Packer fan. Cinner also knows how to get things done online and is the marketing force behind our considerable internet presence. That expertise makes her a valuable online reputation manager and brand promoter for ELLIS clients.
Pam Pederson – Enthusiastic Consultant and Webinar Trainer

Pam Pederson is a dynamic, insightful, and creative brand storyteller with a deep-rooted passion for connecting people and ideas. With over three decades of experience in property management and social media strategy, Pam is an accomplished, strategic, and innovative professional who has transformed how businesses communicate their stories. A lifelong learner and natural leader, Pam founded Enthusiastically Consulting to empower businesses to capture their unique narrative with authenticity and impact. Whether navigating the complexities of housing regulations or exploring the world, Pam approaches every challenge with enthusiasm and a problem-solving mindset. She began her career at the Indianapolis HUD office and is a licensed Fair Housing Trainer with the Virginia Department of Professional and Occupational Regulation (DPOR).


