Ellis Consulting Group
Unique and Effective Multifamily Solutions
30% will move... 30% will renew... No matter what you do! It is a fact: Some of your residents are going to move! If you have 10 lease expirations in a given month, 3 are gonna move no matter what you do or say. Even if they …
Continue Reading about The Truth About Lease Renewals – Part 1 →
HUD published civil penalty amounts increased for Fair Housing mistakes Whether accidentally or intentionally, a fair housing violation will now cost you and your company more…much more. HUD has published inflation-adjusted civil penalty …
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So we dropped the term "tenant" but is our new word the best? "Resident"? We dropped the rather derogatory term “tenant” years ago. “Tenants live in tenements”, we say “Our residents live in apartment homes.” And we feel …
Is it time to offer "full service" management on Saturday and Sunday? It is Saturday and time to lease, lease, lease. Weekends are made for leasing, right? Yes, but… Maybe more important than leasing on the weekends is resident …
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Less traffic…producing MORE move-ins! The measure of success for marketing your apartment community is not more traffic. In fact, additional traffic can actually harm your leasing and occupancy efforts. More people emailing, calling, and …
The future of your property is in the hands of those you pay the least. General Gerald Krulak of the United States Marines made this observation about leadership. “The future of an organization is in the hands of the privates in the field, not the …
April is STILL Fair Housing Month - one last fair housing article. Too often our industry looks at the Fair Housing Act as a penalty and an unmerited law we must simply endure. They see only the tedious rules and the challenge of properly …
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Keeping the FAIR in Fair Housing As we begin National Fair Housing Month, let’s dedicate ourselves to maintaining the regulations and practicing fair housing rules. Remember the best aspect of this national act: it's …
Do you ever answer the phone or return calls? Text and email are effective and quick tools in leasing and resident retention. Electronic communication is faster, more efficient, and leaves a permanent trail of the interaction. Yet, often a phone …
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Rental prospects are looking for an Apartment Hookup… Most apartment searches begin online, just like a lot of dating pursuits. Hey, isn’t apartments.com our multifamily industry’s version of match.com? Our online prospect is searching for an …
Continue Reading about Apartment Leasing…Kinda Like Online Dating →
