Ellis Consulting Group
Unique and Effective Multifamily Solutions
Starbucks Coffee ain’t the VERY best…but it is way above average! I’m a frequent, VERY frequent, Starbucks visitor. This company’s coffee, friendly baristas, and pleasant environment are predictable and typically well above …
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"Where did you get our phone number today?" Let’s talk about the phone. With all the new AI assistants, chatbots, and automated answering strategies, it’s easy to think the traditional phone call is a relic of the past. You might even have let …
(Relax! You got job security.) 1. The "Nuance" Factor Every prospect is a snowflake. AI operates on logic and keywords; humans operate on context and intuition. Why Technology Can't Replace You? A professional leasing agent can "read the …
The art of "Curious" discovery On our last blog, we talked about the power of the first five minutes: the parking, the "waft" of scent, and those critical 5 S’s of Greeting. Now, you’ve got them. They are sitting in your office, holding a cold …
Turning neighbors into your 24/7 concierge & lead-gen machine Most property managers view their "territory" as stopping at the front gate or the property line. In reality, your community’s lifestyle is defined as much by what …
The initial first impression in your leasing presentation We talk about "curb appeal" all the time, but I want to challenge you today to think deeper than just green grass and fresh mulch. We are in the business of feelings. Before a prospect …
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Why the first 30 days determine your 12-month renewal. You got the lease. The boxes are in the living room. The hard part is over, right? Wrong. In the apartment industry, we often make the mistake of thinking "Retention" happens in Month 10, when …
Don't let efficiency kill the human connection The "paperless office" is a beautiful thing for your filing cabinet, but it can be a "personality killer" for your leasing numbers. Today, many properties handle the entire move-in process online—from …
Continue Reading about The “Digital” Anti-Lease-Signing the Lease Paperwork →
Stop "showing" apartments. Start "Experiencing" them. Are your leasing agents just glorified key-holders? If your standard tour consists of walking into a unit, pointing, and saying, "Here’s the kitchen," you are missing a massive opportunity. In …
Why your best leads are dying in the first 48 hours You spent the money on ILS listings, perfected your curb appeal, and even activated your "Resident Insiders" (see last week’s tip!). The leads are coming in... but the leases aren't …
