Description
LEASEMAKERS: The Art of the Lease
Transform your leasing from a transaction into an experience with LEASEMAKERS: The Art of the Lease
Created by Rick Ellis, CPM, LEASEMAKERS is the industry standard for turning prospects into long-term residents. This isn’t just a training session; it’s a masterclass in the psychology of leasing, updated with the latest 2026 market trends and virtual sales techniques.
Meet Your Trainer: Pam Pederson As your lead trainer, Pam doesn’t just teach leasing – she creates it! With a career built on “in-the-trenches” experience, she will show you how to build genuine rapport and close with confidence. We skip the boring lectures and dive straight into real-world scenarios, handling objections with ease, and making sure every person who walks through your door (virtual or physical) feels like they’re already home.
Our philosophy for relationship leasing is FEP! Join us to find out why you need to be FEP’d up!
What we will cover:
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The Psychology of the Sale: Understanding what today’s renters actually want.
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Virtual Leasing Mastery: How to project warmth and professionalism through a screen.
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Closing with Confidence: Proven techniques to ask for the lease without the “salesy” pressure.
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Handling Objections: Turning a “maybe” into a “yes” using the latest 2026 market data.
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Attendance Certificate included for your professional development records.
Webinar Details & Registration
To make your planning easier, here is everything you need to know for our upcoming session:
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Date & Time: Join us on January 14, 2026, from 9:00 a.m. to 12:30 p.m. C.S.T.
- Registration: Because we want to keep your checkout secure, we have moved all ticketing to Constant Contact.


