The Secret Strategy Behind Resident Satisfaction I remember a maintenance supervisor who used to tell residents, 'I’ll try to get to it today, but realistically it’ll be tomorrow afternoon.' He almost always showed up by 9:00 AM the next morning. …
The Honeymoon Phase
Why the first 30 days determine your 12-month renewal. You got the lease. The boxes are in the living room. The hard part is over, right? Wrong. In the apartment industry, we often make the mistake of thinking "Retention" happens in Month 10, when …
I LOVE MONDAY.
But Mondays Have The Highest Rate of Heart Attacks! I LOVE MONDAY�That's a phrase that will get you more strange looks in the leasing office than a resident with a pet alligator. Having a "case of the Mondays" is a very real thing in our industry. …
Is Your Leasing Pipeline Leaking?
It's Not Always About More Leads. "We're just not getting enough traffic!" Sound familiar? As a multifamily consultant, I hear this a lot. But "traffic" isn't always the culprit. Often, the real issue lies within your team's processes. Before …
