The 5 S's to an Onsite GreetingBuilding trust in your leasing presentation by creating a "Relationship"Looking for an apartment can be stressful. Most prospects walk into your office with a load of concerns and anxiety about making this huge …
Trust is a Must!
Building Trust in Your Leasing Presentation by Creating a “Relationship"Every rental prospect is in the process of making a major life decision; where they and their family will live for next 12 or more months. Much stress and anxiety goes into …
It Was Really Going Well…But They Didn’t Lease!
But Did You Ask Them to Lease?The rental prospect is looking for a place to live. Duh! And when they email, text, call, and visit your community it’s because they at some level or stage of apartment hunting. Why would you NOT ask …
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Lease Renewals; NOT a Team Effort
The key to effective lease renewals is accountability“Lease Renewals are Very Important”….so we say. But do we act like it? Does the onsite team really see it as a priority? New technology has automated the renewal …
Sometimes You Win & Sometimes You Learn.
But whatever happens, stay “PROFESSIONAL”!We like to call ourselves “multifamily professionals”. Onsite Pros, right? But what does that really mean…to be a “professional” in the apartment biz? Let me give a …
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Great Apartment Marketing Defined
Less traffic…producing MORE move-ins!The measure of success for marketing your apartment community is not more traffic. In fact, additional traffic can actually harm your leasing and occupancy efforts. More people emailing, texting, …
Building Trust by Showing Empathy
Building Trust in Your Leasing Presentation by Creating an Empathetic “Relationship"The onsite leasing presentation is based on trust. Your success is dependent on the extent you create trust…or not. Why? Because sales and leasing …
The Problem with Online Rental Applications
Convenient? Yes! But They Can be Deal Killer.Don’t “OH BOOMER” me! I’m not suggesting going back to paper. I love the ease and convenience and efficiency of online applications. Paper apps are dead! They are obsolete. …
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Apartment Locators – Extra Expense or Extra Rental Income?
Love ‘em or hate ‘em? What say you?Apartment Locators or Licensed Real Estate Agents are a part of traffic generation in many markets. Some properties swear by them, and others disdain the use of this source of traffic. Maybe there …
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The Secret Weapon of Apartment Office Teamwork: Dude, Be Nice & Get Along (Seriously)
Let's talk about your apartment leasing office. You know, that place that can feel like a high school hallway on move-in day, with more drama than a reality TV show. But what if I told you the secret weapon to a smooth-running, resident-loving office …
