Let Rick Help You Change Your MindsetI love this day...but maybe you don’t. Alright, look, Monday. It's... there. We all know it. It's not exactly a parade, is it? But, see, here's the thing. We can't just let it win, can we? That's not how we …
5 Reasons I Love Monday!
It's true... I really do!TGIM! Thank Goodness It’s Monday! I am excited every Monday to come to work and join my team. You Monday haters are missing out! Maybe this will help you with your Monday …
I Don’t LOVE My Job!
But I Like it a Lot…a Whole lot! (A New Year Thought)Do you love your job? Really? Hmmm, not me. I love my wife. I love my children. And I love my dogs, too, though not exactly in the same category as the family…but …
Too Much Tech?
Are We Too Tech-y for Our Own Good?Okay, let's be real. We're drowning in tech these days. Between smart homes, self-driving cars, and robots that can fold laundry (seriously, where were you, Roomba, when I needed you?), it feels like technology is …
Make Your Specials, SPECIAL! Part 1
If You Must Offer Specials…Make Your Specials, SPECIAL!Continued apartment development and the cyclical winter decrease in demand have combined to create that Perfect Storm; the perceived need for rent concessions. I use the word “perceived” because …
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Trust is a Must! – Part 2
The 5 S's to an Onsite GreetingBuilding trust in your leasing presentation by creating a "Relationship"Looking for an apartment can be stressful. Most prospects walk into your office with a load of concerns and anxiety about making this huge …
Trust is a Must!
Building Trust in Your Leasing Presentation by Creating a “Relationship"Every rental prospect is in the process of making a major life decision; where they and their family will live for next 12 or more months. Much stress and anxiety goes into …
It Was Really Going Well…But They Didn’t Lease!
But Did You Ask Them to Lease?The rental prospect is looking for a place to live. Duh! And when they email, text, call, and visit your community it’s because they at some level or stage of apartment hunting. Why would you NOT ask …
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Lease Renewals; NOT a Team Effort
The key to effective lease renewals is accountability“Lease Renewals are Very Important”….so we say. But do we act like it? Does the onsite team really see it as a priority? New technology has automated the renewal …
Sometimes You Win & Sometimes You Learn.
But whatever happens, stay “PROFESSIONAL”!We like to call ourselves “multifamily professionals”. Onsite Pros, right? But what does that really mean…to be a “professional” in the apartment biz? Let me give a …
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