It Was Really Going Well�But They Didn�t Lease!

But Did You�Ask�Them to Lease?

The rental prospect is looking for a place to live.  Duh!  And when they email, text, call, and visit your community it�s because they at some level or stage of apartment hunting. Why would you NOT ask them to lease an apartment and move in� RIGHT NOW?

You have a willing customer who is asking you about your solution to their housing need.  You are not cold-calling strangers about leasing at your property.  They called you on their own�because they want to lease an apartment.  Capeesh?

It is rude, abnormal, indifferent, and just foolish not to specifically and directly ask the prospect to make a commitment.  We do this with finesse, proper timing, and professionalism, of course.  But we always ASK! 

What if I�m not sure they like the apartment?� What if their move date is in 60 days?� What if our price is too high?� What if we don�t have the floor plan they are looking for?� Still�ASK for the lease!��The prospect contacted your community to lease an apartment.� Show that you would be delighted if they completed an application and left their deposit NOW.� Today.� Effective immediately.

Here are a few ways to ask for that commitment.  This is kinda like a wedding proposal and you are wooing the prospect to a long-term arrangement (residency).

• �Let�s go back to the office and take care of the application.� Then I can hold this very apartment for you.�
• �I�ll make this easy for you.� We just need the application and your $800 deposit, and this home is yours.� �
• �The rental rate is only $1899 and for that you get everything you were looking for.� Better do the application now, so no one else gets that great location.� �
• �Sure, you get a $1000 rent rebate if you lease today�but best of all, you get that great apartment and our resident-friendly management team.�
• �Hey, you visited today to lease an apartment.� You loved apartment #234 with the pool view.� Let�s do this!�

Always invite the prospect to lease�even when they don�t seem interested.  The worst thing that can happen is they say �no�.  And that doesn�t cause you to lose any ground.  Yet, they might often say, �YES, I want that apartment!�