The Lease Renewal is a Sales Presentation, Not an Online Transaction Sure, we do most of our renewal “paperwork” online, electronically. Just like the initial lease document, all done online. What we fail to remember is that a renewal …
The Truth About Lease Renewals #3
Technology offers a better way to "Get Em Done"! The TRUTH about renewals is they don’t get the same focus and attention we show in the initial marketing and leasing of our apartment homes. Everyone loves a new lease and a happy prospect …
The Truth About Lease Renewals – Part 2 – You Need More Than a Renewal Program…You Need a “Re-Marketing Strategy
Last week I made this rather bold statement” When it comes to resident move-outs, the truth is 30% Will Move…30% will Renew…no Matter What You Do! I got a little flack from that comment and I do agree that these percentages may be …
The Truth About Lease Renewals – Part 1
30% will move... 30% will renew... No matter what you do! It is a fact: Some of your residents are going to move! If you have 10 lease expirations in a given month, 3 are gonna move no matter what you do or say. Even if they …
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Leasing YES! But Weekends are Made for Residents, Too!
Is it time to offer "full service" management on Saturday and Sunday? It is Saturday and time to lease, lease, lease. Weekends are made for leasing, right? Yes, but… Maybe more important than leasing on the weekends is resident …
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Apartment Leasing…Kinda Like Online Dating
Rental prospects are looking for an Apartment Hookup… Most apartment searches begin online, just like a lot of dating pursuits. Hey, isn’t apartments.com our multifamily industry’s version of match.com? Our online prospect is searching for an …
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Don’t CLOSE Your Prospect… Instead “Commence!”
Leasing toward a long-term relationship… “I’m gonna close you!" Sounds like a threat, doesn’t it? CLOSE YOU! Yikes, I don’t wanna be “closed”! Who would? The concept of closing signifies an ending or finality of something or someone. We close this …
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Guest Cards – Digital or Paper?
Which method is best in the leasing presentation? BOTH! The good 'ole "Guest Card"…or "Welcome Card" as some call it. I'm referring to the paper or digital record you create to document the information you get from an online, telephone or walk-in …
Setting Prospect Appointments That REALLY Work
This Magic Question Will Get Them To Set The Appointment For You! Your telephone or online prospect will not impact your property value unless they move in. Even the best leasing presentation is not successful until you have a new, qualified …
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I’m Gonna Get This Lease!
Is it a lease…or a person needing a home? It IS personal. You hear this often at an apartment community office. “I’m gonna get this lease!” Is that your only intent? A lease? Or do you want to gain a resident? We are in the housing business. We …
