Ellis Consulting Group
Unique and Effective Multifamily Solutions
But Did You Ask Them to Lease? The rental prospect is looking for a place to live. Duh! And when they email, text, call, and visit your community it’s because they at some level or stage of apartment hunting. Why would you NOT ask …
Continue Reading about It Was Really Going Well…But They Didn’t Lease! →
The key to effective lease renewals is accountability “Lease Renewals are Very Important”….so we say. But do we act like it? Does the onsite team really see it as a priority? New technology has automated the …
But whatever happens, stay “PROFESSIONAL”! We like to call ourselves “multifamily professionals”. Onsite Pros, right? But what does that really mean…to be a “professional” in the apartment biz? Let me …
Continue Reading about Sometimes You Win & Sometimes You Learn. →
Building Trust in Your Leasing Presentation by Creating an Empathetic “Relationship" The onsite leasing presentation is based on trust. Your success is dependent on the extent you create trust…or not. Why? Because sales and …
Convenient? Yes! But They Can be Deal Killer. Don’t “OH BOOMER” me! I’m not suggesting going back to paper. I love the ease and convenience and efficiency of online applications. Paper apps are dead! They are …
Continue Reading about The Problem with Online Rental Applications →
Love ‘em or hate ‘em? What say you? Apartment Locators or Licensed Real Estate Agents are a part of traffic generation in many markets. Some properties swear by them, and others disdain the use of this source of traffic. Maybe …
Continue Reading about Apartment Locators – Extra Expense or Extra Rental Income? →
Why Knowing Your Prospects is Crucial in 2024 In the ever-evolving world of multifamily property management, leasing success hinges not only on the quality of the apartment home but increasingly on the strength of the relationships built with …
Continue Reading about The Power of Relationship Leasing in Multifamily →
Prospects are looking for an Apartment Hookup… Most apartment searches begin online, just like a lot of dating pursuits. Hey, isn’t apartments.com our multifamily industry’s version of match.com? Our online prospect is searching for an apartment …
Continue Reading about Leasing an Apartment…Kinda Like Online Dating →
The First 3 Questions You Ask… As a multifamily consultant, many of my assignments start this way: “Rick, we just aren’t getting enough traffic.” Traffic generation can be an issue. Yet often, the real reason traffic is not …
“Oh no! We are 8% vacant!”A tragedy? Maybe. That might be too many vacants considering the recent high-demand market. But don’t forget something very significant. You are also 92% occupied! Yes, you have a lot of …
