Which method is best in the leasing presentation? BOTH! The good 'ole "Guest Card"…or "Welcome Card" as some call it. I'm referring to the paper or digital record you create to document the information you get from an online, telephone or walk-in …
Setting Prospect Appointments That REALLY Work
This Magic Question Will Get Them To Set The Appointment For You! Your telephone or online prospect will not impact your property value unless they move in. Even the best leasing presentation is not successful until you have a new, qualified …
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I’m Gonna Get This Lease!
Is it a lease…or a person needing a home? It IS personal. You hear this often at an apartment community office. “I’m gonna get this lease!” Is that your only intent? A lease? Or do you want to gain a resident? We are in the housing business. We …
The leasing advantage of FEP…Be perceived as friendly!
LEASEMAKERS...Tips to Energize Your Leasing Efforts - #2 FEP is the magic ingredient that makes every leasing presentation well, magic! FEP stands for Friendly, Enthusiastic, and Professional. It has …
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The Leasing Advantage of FEP
LEASEMAKERS...Tips to Energize Your Leasing Efforts - #1 What do you think is the one single word that best describes the ideal leasing professional? Committed, relationship-oriented, focused, patient, empathetic, flexible, outgoing? It is hard to …
Raising Rents and Keeping Residents Longer #5
The Lease Renewal Guarantee! “What do you mean you are raising our rent! Our refrigerator has been on the blink for six months. You promised you would fix it!” Lease renewals are a bit easier this summer even as we increase rent. Why? Because …
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Raising Rents and Keeping Residents Longer #4
The door-to-door approach... Most won't use this! A Personal, Face-to-Face Renewal Approach? Even as I type these words I know that some will see this concept as archaic, so “old style”. I admit it! As a Boomer, I tend to view the industry from a …
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The Anatomy of the 2022 Leasing Pro
What I look for in top leasing talent. Most blog posts about the characteristics of the effective leasing professional would start with words like positive attitude, goal-oriented, relationship-driven, and committed to service. You would add …
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2022 Best Practices in Leasing Apartments
We Have Been Spoiled in 2021 - Better Get Ready to Rumble With over 400,000 new apartments projected nationwide in 2022, it looks like there will be some competition in most major markets. Add a possible uptick in COVID (thanks to Mr. …
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Handling the Prospect “Put-off” #2
The Prospect says… “I really need to look around some more.” This is the second “put-off” that our prospects use to side-track our effort to secure the commitment. What is the prospect really saying? Do they really need to look …
