The Prospect says… “I really need to look around a some more.” This is the second “put-off” that our prospects use to side-track our effort to secure the commitment. What is the prospect really saying? Do they really need to look more? Is this …
Handling the Prospect “Put-off”
What to do when the Prospect says, "Let me think about it." So you come to the end of what is a very persuasive leasing presentation. Everything seems to be clicking. You and your prospect are communicating well, and she is showing buying …
Are You Likeable…to Your Residents
Likeability Factor #4 How to be Likable to the Folks Who Call your Community “Home” Our “Likeability Factor” posts have focused on being likable to your rental prospects. Let’s now look at that paying customer who, frankly, is much more …
Are You Likeable…to Your Telephone Rental Prospects?
Likeability Factor #3 How to be likable in your leasing presentation...online, on the phone & in person. Let’s talk likeability on the phone. The telephone continues to be a powerful leasing tool. Most of our …
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Are You Likeable…To Your Online Rental Prospects?
Likeability Factor#2 How to be likable in your leasing presentation...online, on the phone & in person. Last week we looked at some key components and attributes for being perceived as LIKABLE by your rental prospect. The main …
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Are You Likeable… To Your Rental Prospects?
Likeability Factor #1 How to be Likeable in Your Leasing Presentation…online, on the phone, & in person. People like to lease from people they like. Duh! That is a no-brainer, right? Maybe the opposite statement is more …
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Make Your Specials, SPECIAL! Part Four
If You Must Offer Specials... #4 Final Thoughts on Offering Specials A recent survey by J. Turner on multi-family attitudes and outlook for 2021 reveals some disturbing info. Well over half of the property management companies …
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Make Your Specials, SPECIAL! Part Three
If You Must Offer Specials... #3 Concession Strategies that Cost You Less Why does Macy’s Department Store have all the incredible specials during the holiday season when gift-buying reaches its peak? How can Jareds Jewelry …
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Stop the Virtual Leasing…Enough Already!
Virtual Leasing is Just One of the Many Options in Your Leasing Toolbox Are you ready to read another blog about the power of virtual leasing? How about a step-by-step method for creating an array of virtual leasing choices and …
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Fair Housing Errors Are Embarrassing to Our Industry
It's the Law…but also our Professional Pride Two large apartment communities last year were found asking rental prospects if they were pregnant. If the answer was yes, the onsite staff then required an ultrasound and a doctor's note. …
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