Ellis Consulting Group
Unique and Effective Multifamily Solutions
Rental prospects are looking for an Apartment Hookup… Most apartment searches begin online, just like a lot of dating pursuits. Hey, isn’t apartments.com our multifamily industry’s version of match.com? Our online prospect is searching for an …
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Leasing toward a long-term relationship… “I’m gonna close you!" Sounds like a threat, doesn’t it? CLOSE YOU! Yikes, I don’t wanna be “closed”! Who would? The concept of closing signifies an ending or finality of something or someone. We close this …
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Which method is best in the leasing presentation? BOTH! The good 'ole "Guest Card"…or "Welcome Card" as some call it. I'm referring to the paper or digital record you create to document the information you get from an online, telephone or walk-in …
This Magic Question Will Get Them To Set The Appointment For You! Your telephone or online prospect will not impact your property value unless they move in. Even the best leasing presentation is not successful until you have a new, qualified …
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Is it a lease…or a person needing a home? It IS personal. You hear this often at an apartment community office. “I’m gonna get this lease!” Is that your only intent? A lease? Or do you want to gain a resident? We are in the housing business. We …
LEASEMAKERS...Tips to Energize Your Leasing Efforts - #2 FEP is the magic ingredient that makes every leasing presentation well, magic! FEP stands for Friendly, Enthusiastic, and Professional. It has …
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LEASEMAKERS...Tips to Energize Your Leasing Efforts - #1 What do you think is the one single word that best describes the ideal leasing professional? Committed, relationship-oriented, focused, patient, empathetic, flexible, outgoing? It is hard to …
The Lease Renewal Guarantee! “What do you mean you are raising our rent! Our refrigerator has been on the blink for six months. You promised you would fix it!” Lease renewals are a bit easier this summer even as we increase rent. Why? Because …
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The door-to-door approach... Most won't use this! A Personal, Face-to-Face Renewal Approach? Even as I type these words I know that some will see this concept as archaic, so “old style”. I admit it! As a Boomer, I tend to view the industry from a …
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What I look for in top leasing talent. Most blog posts about the characteristics of the effective leasing professional would start with words like positive attitude, goal-oriented, relationship-driven, and committed to service. You would add …
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