Ellis Consulting Group
Unique and Effective Multifamily Solutions
If You Must Offer Specials…: Part ThreeConcession Strategies that Cost You LessWhy does Macy’s Department Store have all the incredible specials during the holiday season when gift-buying reaches its peak? How can Jareds Jewelry discount their …
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If You Must Offer Specials...: Part Two2 Concession Rules We Always FollowLast week we discussed the importance of keeping your specials really SPECIAL! I like to always use the word “SPECIAL” rather than “concession” for these rent incentives. A …
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Do We Target Our Market... or Does It Target Us?Most developers build an apartment community with an idea, usually a definite idea, about a target market. That is, the community is designed to appeal to a certain type of renter that will most …
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Why advertising flyers at retail business locations don't work...Many apartment markets experience a significant downturn in potential rental clients this time of year. People seem to be less willing to move due to weather, school, schedules, …
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