Less traffic…producing MORE move-ins! The measure of success for marketing your apartment community is not more traffic. In fact, additional traffic can actually harm your leasing and occupancy efforts. More people emailing, calling, and …
Guest Cards – Digital or Paper?
Which method is best in the leasing presentation? BOTH! The good 'ole "Guest Card"…or "Welcome Card" as some call it. I'm referring to the paper or digital record you create to document the information you get from an online, telephone or walk-in …
The leasing advantage of FEP…Being professional!
Tips to Energize Your Leasing Efforts - #3 FEP is the magic ingredient that makes every leasing presentation well, magic! FEP stands for friendly, enthusiastic, and professional. It has everything to do with …
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Are You Likeable…to Your Telephone Rental Prospects?
Likeability Factor #3 How to be likable in your leasing presentation...online, on the phone & in person. Let’s talk likeability on the phone. The telephone continues to be a powerful leasing tool. Most of our …
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Make Your Specials, SPECIAL! Part Four
If You Must Offer Specials... #4 Final Thoughts on Offering Specials A recent survey by J. Turner on multi-family attitudes and outlook for 2021 reveals some disturbing info. Well over half of the property management companies …
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Make Your Specials, SPECIAL! Part Three
If You Must Offer Specials... #3 Concession Strategies that Cost You Less Why does Macy’s Department Store have all the incredible specials during the holiday season when gift-buying reaches its peak? How can Jareds Jewelry …
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Make Your Specials SPECIAL! – Part Four
If You Must Offer Specials…#4 Final Thoughts on Offering Specials A recent survey by J. Turner on multi-family attitudes and outlook for 2021 reveals some disturbing info. Well over half of the property management companies …
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Make Your Specials, SPECIAL! Part Three
If You Must Offer Specials…: Part Three Concession Strategies that Cost You Less Why does Macy’s Department Store have all the incredible specials during the holiday season when gift-buying reaches its peak? How can Jareds Jewelry …
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Make Your Specials, SPECIAL! Part Two
If You Must Offer Specials...: Part Two 2 Concession Rules We Always Follow Last week we discussed the importance of keeping your specials really SPECIAL! I like to always use the word “SPECIAL” rather than “concession” for these rent …
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Make Your Specials, SPECIAL! Part 1
If You Must Offer Specials… Make Your Specials, SPECIAL! Continued apartment development, the COVID-19 pandemic, and the cyclical winter decrease in demand have combined to create that Perfect Storm; the perceived need for rent …
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