Marketing

Do We Target Our Market... or Does It Target Us? Most developers build an apartment community with an idea, usually a definite idea, about a target market.  That is, the community is designed to appeal to a certain type of renter that will …

Continue Reading about Do We Target Our Market or Does it Target Us… →

Why advertising flyers at retail business locations don't work... Many apartment markets experience a significant downturn in potential rental clients this time of year.  People seem to be less willing to move due to weather, school, …

Continue Reading about The Problem with “Outside Marketing” →