Let's talk about your apartment leasing office. You know, that place that can feel like a high school hallway on move-in day, with more drama than a reality TV show. But what if I told you the secret weapon to a smooth-running, resident-loving office …
The Power of Relationship Leasing in Multifamily
Why Knowing Your Prospects is Crucial in 2024In the ever-evolving world of multifamily property management, leasing success hinges not only on the quality of the apartment home but increasingly on the strength of the relationships built with …
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Leasing an Apartment…Kinda Like Online Dating
Prospects are looking for an Apartment Hookup…Most apartment searches begin online, just like a lot of dating pursuits. Hey, isn’t apartments.com our multifamily industry’s version of match.com? Our online prospect is searching for an apartment …
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Honesty is the Best Policy…in Building Trust
Building trust in your leasing presentation by creating an honest "relationship"Honesty in leasing is the best policy, yes? And we all would consider ourselves honest. Yet have you ever told a prospect “this is the last one” when there were other …
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The Daily KWIK Meet
The problem here is a failure to communicate!I see it all the time. Talented and well-intentioned onsite team members working totally independently of one another. One service tech comes in at 7 am. The other at 8. The office …
Fair Housing is GREAT for Business!
April is STILL Fair Housing Month - one last fair housing article.Too often our industry looks at the Fair Housing Act as a penalty and an unmerited law we must simply endure. They see only the tedious rules and the challenge of properly …
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Fair Housing – Responding to Prospect and Resident Questions
When Prospects Ask, “What Kind of People Live Here?”It happens often. You are asked the question, “What kind of people live here?” This question may seem innocent at first but you quickly recognize the prospect or resident is digging …
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Fair Housing Builds Better Relationships
Building trust in your leasing presentation by creating a fair "Relationship"April is Fair Housing Month and the nation is celebrating the 54th anniversary of the Fair Housing Act. On April 11, 1968 President Lyndon Johnson signed the Civil …
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Do You Have a Traffic Problem?
The First 3 Questions You Ask…As a multifamily consultant, many of my assignments start this way: “Rick, we just aren’t getting enough traffic.” Traffic generation can be an issue. Yet often, the real reason traffic is not …
Focus on Your Occupied Apartments, Not the Vacancies…when developing your marketing strategy!
“Oh no! We are 8% vacant!”A tragedy? Maybe. That might be too many vacants considering the recent high-demand market. But don’t forget something very significant. You are also 92% occupied! Yes, you have a lot of …
