Ellis Consulting Group
Unique and Effective Multifamily Solutions
The Cold Truth About Pounding the Pavement When the phone stops ringing and the tour calendar looks like a ghost town, it’s a natural instinct to want to do something. Is your "Guerrilla Marketing" just a walk in the park? Often, that "something" …
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The power of empathy leasing ... The onsite leasing presentation isn’t a battle to be won; it’s a foundation to be laid. Your success in this business, and I’ve seen this play out for over 40 years, depends entirely on whether that prospect trusts …
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I wouldn't solicit a low rating, but… Say what? I thought we would avoid 1-star ratings like a prospect with a 350 credit score! I wouldn’t solicit a low rating, but your response to a poor review can truly separate you from your …
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Consider Monday resolutions instead… We are three weeks into 2026, and you might have made some bold resolutions for the year. How are those plans going? Are you meeting your well-intended commitments? If your resolutions had any real impact, …
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Stop 'Qualifying' and Start�Connecting! Building a great relationship with your prospect is how you turn a viewing into a signed lease. Stop treating the prospect as a box to check and start treating them like a person. Your secret …
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So many great questions! I could not hold it to just 10! Most onsite professionals understand the importance of asking the rental prospect questions. We ask questions to determine the prospects� need and want as well as their creditworthiness. …
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Build Trust and Leases: The Power of Asking Questions Trust is the foundation of a successful leasing relationship. When a prospect considers making your community their new home, they are literally entrusting you with a significant part …
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The 5-Second Trust Builder: Mastering the Onsite Prospect Greeting Looking for a new apartment is stressful�your prospects are walking in carrying anxiety about a massive financial decision. Your job isn't just to lease an apartment; …
Ditch the Sale, Build the Shelter: Why Trust Is a Must in Leasing Every rental prospect is in the process of making a major life decision; where they and their family will live for next 12 or more months.� Much stress and anxiety goes into this …
But Mondays Have The Highest Rate of Heart Attacks! I LOVE MONDAY�That's a phrase that will get you more strange looks in the leasing office than a resident with a pet alligator. Having a "case of the Mondays" is a very real thing in our industry. …
