Is it a lease…or a person needing a home? It IS personal. You hear this often at an apartment community office. “I’m gonna get this lease!” Is that your only intent? A lease? Or do you want to gain a resident? We are in the housing business. We …
The Leasing Advantage of FEP… Be Enthusiastic!
Tips to Energize Your Leasing Efforts - #4 FEP is the magic ingredient that makes every leasing presentation well, magic! FEP stands for friendly, enthusiastic, and professional. It has everything to do …
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The leasing advantage of FEP…Being professional!
Tips to Energize Your Leasing Efforts - #3 FEP is the magic ingredient that makes every leasing presentation well, magic! FEP stands for friendly, enthusiastic, and professional. It has everything to do with …
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The leasing advantage of FEP…Be perceived as friendly!
LEASEMAKERS...Tips to Energize Your Leasing Efforts - #2 FEP is the magic ingredient that makes every leasing presentation well, magic! FEP stands for Friendly, Enthusiastic, and Professional. It has …
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The Leasing Advantage of FEP
LEASEMAKERS...Tips to Energize Your Leasing Efforts - #1 What do you think is the one single word that best describes the ideal leasing professional? Committed, relationship-oriented, focused, patient, empathetic, flexible, outgoing? It is hard to …
Raising Rents and Keeping Residents Longer #5
The Lease Renewal Guarantee! “What do you mean you are raising our rent! Our refrigerator has been on the blink for six months. You promised you would fix it!” Lease renewals are a bit easier this summer even as we increase rent. Why? Because …
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Raising Rents and Keeping Residents Longer #4
The door-to-door approach... Most won't use this! A Personal, Face-to-Face Renewal Approach? Even as I type these words I know that some will see this concept as archaic, so “old style”. I admit it! As a Boomer, I tend to view the industry from a …
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Raising Rents and Keeping Residents Longer #3
Offer renewal increase with incentive costing property $ZERO I have been preaching for years to offer a current resident the same thing you would to a new resident…if that’s what it will take to keep them! If you have provided what your …
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Raising Rents and Keeping Residents Longer #2
Use inflation as a reason to stay put rather than move. Inflation is at its highest level in 13 years. Everything seems to be increasing in cost including housing! Yet the average rent increase is still less than the market rate of a new …
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Raising Rents and Keeping Residents Longer
Taking Advantage of this "right time" to increase rental income Economic Conditions and Rental Demand have Created Opportunities to Substantially Raise Rent! So what can possibly hold us back from an aggressive increase at renewal …
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