Ellis Consulting Group
Unique and Effective Multifamily Solutions
If You Must Offer Specials…Make Your Specials, SPECIAL!Continued apartment development and the cyclical winter decrease in demand have combined to create that Perfect Storm; the perceived need for rent concessions. I use the word “perceived” because …
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Less traffic…producing MORE move-ins!The measure of success for marketing your apartment community is not more traffic. In fact, additional traffic can actually harm your leasing and occupancy efforts. More people emailing, texting, …
Love ‘em or hate ‘em? What say you?Apartment Locators or Licensed Real Estate Agents are a part of traffic generation in many markets. Some properties swear by them, and others disdain the use of this source of traffic. Maybe there …
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The First 3 Questions You Ask…As a multifamily consultant, many of my assignments start this way: “Rick, we just aren’t getting enough traffic.” Traffic generation can be an issue. Yet often, the real reason traffic is not …
Which method is best in the leasing presentation? BOTH!The good 'ole "Guest Card"…or "Welcome Card" as some call it. I'm referring to the paper or digital record you create to document the information you get from an online, telephone or walk-in …
Tips to Energize Your Leasing Efforts - #3FEP is the magic ingredient that makes every leasing presentation well, magic! FEP stands for friendly, enthusiastic, and professional. It has everything to do with making …
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Likeability Factor #3How to be likable in your leasing presentation...online, on the phone & in person. Let’s talk likeability on the phone. The telephone continues to be a powerful leasing tool. Most of our prospects find us …
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If You Must Offer Specials...#4Final Thoughts on Offering Specials A recent survey by J. Turner on multi-family attitudes and outlook for 2021 reveals some disturbing info. Well over half of the property management companies currently …
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If You Must Offer Specials...#3Concession Strategies that Cost You LessWhy does Macy’s Department Store have all the incredible specials during the holiday season when gift-buying reaches its peak? How can Jareds Jewelry discount their top …
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If You Must Offer Specials…#4Final Thoughts on Offering Specials A recent survey by J. Turner on multi-family attitudes and outlook for 2021 reveals some disturbing info. Well over half of the property management companies currently offer …
Continue Reading about Make Your Specials SPECIAL! – Part Four →
