Are We Too Tech-y for Our Own Good?Okay, let's be real. We're drowning in tech these days. Between smart homes, self-driving cars, and robots that can fold laundry (seriously, where were you, Roomba, when I needed you?), it feels like technology is …
Sometimes You Win & Sometimes You Learn.
But whatever happens, stay “PROFESSIONAL”!We like to call ourselves “multifamily professionals”. Onsite Pros, right? But what does that really mean…to be a “professional” in the apartment biz? Let me give a …
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Krulak’s Law
The future of your property is in the hands of those you pay the least.General Gerald Krulak of the United States Marines made this observation about leadership. “The future of an organization is in the hands of the privates in the field, not the …
Setting Prospect Appointments That REALLY Work
This Magic Question Will Get Them To Set The Appointment For You!Your telephone or online prospect will not impact your property value unless they move in. Even the best leasing presentation is not successful until you have a new, qualified resident …
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The leasing advantage of FEP…Being professional!
Tips to Energize Your Leasing Efforts - #3FEP is the magic ingredient that makes every leasing presentation well, magic! FEP stands for friendly, enthusiastic, and professional. It has everything to do with making …
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The leasing advantage of FEP…Be perceived as friendly!
LEASEMAKERS...Tips to Energize Your Leasing Efforts - #2FEP is the magic ingredient that makes every leasing presentation well, magic! FEP stands for Friendly, Enthusiastic, and Professional. It has everything …
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The Leasing Advantage of FEP
LEASEMAKERS...Tips to Energize Your Leasing Efforts - #1What do you think is the one single word that best describes the ideal leasing professional? Committed, relationship-oriented, focused, patient, empathetic, flexible, outgoing? It is hard to …
The Anatomy of the 2022 Leasing Pro
What I look for in top leasing talent.Most blog posts about the characteristics of the effective leasing professional would start with words like positive attitude, goal-oriented, relationship-driven, and committed to service. You …
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2022 Best Practices in Leasing Apartments
We Have Been Spoiled in 2021 - Better Get Ready to RumbleWith over 400,000 new apartments projected nationwide in 2022, it looks like there will be some competition in most major markets. Add a possible uptick in COVID (thanks to Mr. Omicron), …
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What Is The Best Onsite Holiday Greeting?
Is it OK to say "Merry Christmas"?In the name of inclusiveness, many onsite professionals have taken to the more universal December greeting, “Happy Holidays!” After all, this is the season for several other holidays; and perhaps the person you are …
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