Ellis Consulting Group
Unique and Effective Multifamily Solutions
The best solution is 'in-sourcing.' Last week, we talked about why "hitting the pavement" with a stack of flyers is usually a waste of your leasing team’s talent. This week, we’re looking at the solution: In-Sourcing. Your most …
Continue Reading about Turning “Super-Fans” Into Your $0 Marketing Department →
I wouldn't solicit a low rating, but… Say what? I thought we would avoid 1-star ratings like a prospect with a 350 credit score! I wouldn’t solicit a low rating, but your response to a poor review can truly separate you from your …
Continue Reading about That 1 Star Review May Be Your Best Marketing Edge →
? Alright, let's talk about something that's been bugging me lately, and I'm sure some of you out there have experienced it too. You're scrolling through Zillow, find a place that looks promising, and dial the number for more info. And what do you …
Continue Reading about The AI Takeover: When Your Rental Call Feels a Little… →
A Guide for Dealing with Difficult Residents Working onsite comes with its share of personalities, and unfortunately, some of those personalities can be difficult. As an onsite team member, you're often the first line of defense against …
Offer renewal increase with incentive costing property $ZERO I have been preaching for years to offer a current resident the same thing you would to a new resident�if that�s what it will take to keep them! If you have provided what your …
Continue Reading about Raising Rents and Keeping Residents Longer #3 →
Use inflation as a reason to stay put rather than move. Inflation is at its highest level in 13 years. Everything seems to be increasing in cost including housing! Yet the average rent increase is still less than the market rate of a new …
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Taking Advantage of this "right time" to increase rental income Economic Conditions and Rental Demand have Created Opportunities to Substantially Raise Rent! So what can possibly hold us back from an aggressive increase at renewal …
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Likeability Factor #4 How to be Likable to the Folks Who Call your Community �Home� Our �Likeability Factor� posts have focused on being likable to your rental prospects.� Let�s now look at that paying customer who, frankly, is much more …
Likeability Factor #1 How to be Likeable in Your Leasing Presentation�online, on the phone, & in person. People like to lease from people they like. Duh! That is a no-brainer, right? Maybe the opposite statement is more …
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The Best Resident Retention Tip Ever KWIK Tip Have you considered what your residents are thinking as they watch the parade of moving trucks on Saturday and Sunday? They might be wondering why everyone is moving out! Yes, when the …
Continue Reading about STOP Weekend (& Evening) Move-Ins / Move-Outs! →
