The Best Resident Retention Tip Ever
Have you considered what your residents are thinking as they watch the parade of moving trucks on Saturday and Sunday? They might be wondering why everyone is moving out! Yes, when the moving truck or van is parked in front of an apartment, your residents think the worse; someone else is moving.
Stop this mindset by limiting any resident moving to weekday, office hours only. Period!
Say what? How could you ask new residents to refrain from moving in on weekends or nights…when they are off work? Easy!
Just explain it this way:
“We allow move-ins (and move-outs) only on business days between 8 am and 5 pm. Here’s why. Moving is stressful and we want to make sure the entire staff is here on your first day with us. If something goes wrong, we can take care of it immediately. We will also be here for your questions and possible concerns. Our goal is to make it hassle-free.
Maybe more important, once you become a resident, you will also enjoy the quiet weekends, holidays, and evenings, free of moving trucks and the noise and chaos that can come from a new neighbor moving in. You know what I mean. We all hate to be disturbed by people moving. There is the stomping up and down the stairs with heavy furniture and banging items on the walls all hours of the night. We believe you deserve better as our resident.
Besides, the cost of renting a truck or using a good mover is much less during the week. Just another benefit of moving during the work week!”
Will this explanation always work? Not every time. Yet if presented correctly, most prospects will see this moving policy as a benefit. They’ll look forward to peaceful and quiet evenings and weekends when they become residents. Why continue to subject your residents to the commotion, noise, and confusion that comes with weekend moves?
Practice the “script” so you can sell this move-in policy as an “extra” that residents get to enjoy at your community…not as a restriction or rule. If you don’t believe in the concept, your “no weekend moving benefit” explanation will not be very convincing.
Remember, most renters leased on a weekday. They can arrange their schedule to move on a weekday, too!
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