Is it a lease…or a person needing a home? It IS personal. You hear this often at an apartment community office. “I’m gonna get this lease!” Is that your only intent? A lease? Or do you want to gain a resident? We are in the housing business. We …
Fair Housing Errors Are Embarrassing to Our Industry
It's the law...but also our Professional Pride Recently two large apartment communities in Florida were found asking rental prospects if they were pregnant. If the answer was yes, the onsite staff then required an ultrasound and a doctor's …
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Fair Housing – Responding to Prospect and Resident Questions
When Prospects Ask, “What Kind of People Live Here?” It happens often. You are asked the question, “What kind of people live here?” This question may seem innocent at first but you quickly recognize the prospect or resident is …
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Fair Housing Builds Better Relationships!
Building trust in your leasing presentation by creating a fair "Relationship" April is Fair Housing Month and the nation is celebrating the 54th anniversary of the Fair Housing Act. On April 11, 1968 President Lyndon Johnson signed the Civil …
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What Is The Best Onsite Holiday Greeting?
Is it OK to say "Merry Christmas"? In the name of inclusiveness, many onsite professionals have taken to the more universal December greeting, “Happy Holidays!” After all, this is the season for several other holidays; and perhaps the person you …
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Fair Housing – Responding to Prospect and Resident Questions
When Prospects Ask, “What Kind of People Live Here?” It happens often. You are asked the question, “What kind of people live here?” This question may seem innocent at first, but you quickly recognize the prospect or resident is digging …
Continue Reading about Fair Housing – Responding to Prospect and Resident Questions →
Fair Housing Errors Are Embarrassing to Our Industry
It's the Law…but also our Professional Pride Two large apartment communities last year were found asking rental prospects if they were pregnant. If the answer was yes, the onsite staff then required an ultrasound and a doctor's note. …
Continue Reading about Fair Housing Errors Are Embarrassing to Our Industry →
Fair Housing Builds Better Relationships
Building Trust in Your Leasing Presentation by Creating a fair “Relationship" April is Fair Housing Month, and the nation is celebrating the 52nd anniversary of the Fair Housing Act. On April 11, 1968, President Lyndon Johnson signed the …
Continue Reading about Fair Housing Builds Better Relationships →
