So we dropped the term "tenant" but is our new word the best? "Resident"? We dropped the rather derogatory term “tenant” years ago. “Tenants live in tenements”, we say “Our residents live in apartment homes.” And we feel …
The Death of Real Communication to Prospects and Residents
Do you ever answer the phone or return calls? Text and email are effective and quick tools in leasing and resident retention. Electronic communication is faster, more efficient, and leaves a permanent trail of the interaction. Yet, often a phone …
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Probing Questions…Getting More Information
Key questions that help you tailor your leasing presentation to the prospect's specific needs Probing Questions help zero in on the rental prospect’s real needs and wants. Ask these questions to better understand the prospect’s perspective and to …
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Top 10 Best Qualifying Questions… +5
So many great questions! I could not hold it to just 10! Most onsite professionals understand the importance of asking the rental prospect questions. We ask questions to determine the prospects’ need and want as well as their creditworthiness. …
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Honesty is the Best Policy…in Building Trust
Building trust in your leasing presentation by creating an honest "relationship" Honesty in leasing is the best policy, yes? And we all would consider ourselves honest. Yet have you ever told a prospect “this is the last one” when there were other …
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The Leasing Advantage of FEP… Be Enthusiastic!
Tips to Energize Your Leasing Efforts - #4 FEP is the magic ingredient that makes every leasing presentation well, magic! FEP stands for friendly, enthusiastic, and professional. It has everything to do …
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The leasing advantage of FEP…Be perceived as friendly!
LEASEMAKERS...Tips to Energize Your Leasing Efforts - #2 FEP is the magic ingredient that makes every leasing presentation well, magic! FEP stands for Friendly, Enthusiastic, and Professional. It has …
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What Is The Best Onsite Holiday Greeting?
Is it OK to say "Merry Christmas"? In the name of inclusiveness, many onsite professionals have taken to the more universal December greeting, “Happy Holidays!” After all, this is the season for several other holidays; and perhaps the person you …
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Handling the Prospect “Put-off” #2
The Prospect says… “I really need to look around some more.” This is the second “put-off” that our prospects use to side-track our effort to secure the commitment. What is the prospect really saying? Do they really need to look …
Handling the Prospect “Put-off”
What to do when the Prospect says, "Let me think about it." So you come to the end of what is a very persuasive leasing presentation. Everything seems to be clicking. You and your prospect are communicating well, and she is showing buying …
