Ellis Consulting Group
Unique and Effective Multifamily Solutions
Best Leasing Questions to Ask to Create TrustTrust is A Must!...#4Building Trust in Your Leasing Presentation by Creating a "Relationship"Most onsite professionals understand the importance of asking the rental prospect questions. We ask …
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Building Trust in Your Apartment Leasing Presentation by Creating a “Relationship"Every rental prospect is in the process of making a major life decision; where they and their family will live for the next 12 or more months. Much stress and …
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If You Must Offer Specials…#4Final Thoughts on Offering Specials A recent survey by J. Turner on multi-family attitudes and outlook for 2021 reveals some disturbing info. Well over half of the property management companies currently offer …
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If You Must Offer Specials…: Part ThreeConcession Strategies that Cost You LessWhy does Macy’s Department Store have all the incredible specials during the holiday season when gift-buying reaches its peak? How can Jareds Jewelry discount their …
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If You Must Offer Specials...: Part Two2 Concession Rules We Always FollowLast week we discussed the importance of keeping your specials really SPECIAL! I like to always use the word “SPECIAL” rather than “concession” for these rent incentives. A …
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Tone it Down! Controlling the volume in the leasing office...Apartment leasing is a talent and task that is best practiced with high energy and genuine enthusiasm. The classic sales personality, typically the best of the best leasers, …
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Do We Target Our Market... or Does It Target Us?Most developers build an apartment community with an idea, usually a definite idea, about a target market. That is, the community is designed to appeal to a certain type of renter that will most …
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Why advertising flyers at retail business locations don't work...Many apartment markets experience a significant downturn in potential rental clients this time of year. People seem to be less willing to move due to weather, school, schedules, …
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Turning your happy residents into your "outside marketing" team. And it costs you $0!Your best outside marketing force may be the very residents who are your biggest fans. You just need a strategy to utilize their efforts and influence …
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Everyone Has a Story...You Better Be Listening …
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