Ellis Consulting Group
Unique and Effective Multifamily Solutions
April is STILL Fair Housing Month - one last fair housing article. Too often our industry looks at the Fair Housing Act as a penalty and an unmerited law we must simply endure. They see only the tedious rules and the challenge of properly …
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Rental prospects are looking for an Apartment Hookup… Most apartment searches begin online, just like a lot of dating pursuits. Hey, isn’t apartments.com our multifamily industry’s version of match.com? Our online prospect is searching for an …
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Leasing toward a long-term relationship… “I’m gonna close you!" Sounds like a threat, doesn’t it? CLOSE YOU! Yikes, I don’t wanna be “closed”! Who would? The concept of closing signifies an ending or finality of something or someone. We close this …
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Key questions that help you tailor your leasing presentation to the prospect's specific needs Probing Questions help zero in on the rental prospect’s real needs and wants. Ask these questions to better understand the prospect’s perspective and to …
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So many great questions! I could not hold it to just 10! Most onsite professionals understand the importance of asking the rental prospect questions. We ask questions to determine the prospects’ need and want as well as their creditworthiness. …
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Building trust in your leasing presentation by creating an honest "relationship" Honesty in leasing is the best policy, yes? And we all would consider ourselves honest. Yet have you ever told a prospect “this is the last one” when there were other …
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It's the Law…but also our Professional Pride Two large apartment communities last year were found asking rental prospects if they were pregnant. If the answer was yes, the onsite staff then required an ultrasound and a doctor's note. …
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Building Trust in Your Leasing Presentation by Creating a fair “Relationship" April is Fair Housing Month, and the nation is celebrating the 52nd anniversary of the Fair Housing Act. On April 11, 1968, President Lyndon Johnson signed the …
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The Best Resident Retention Tip Ever KWIK Tip Have you considered what your residents are thinking as they watch the parade of moving trucks on Saturday and Sunday? They might be wondering why everyone is moving out! Yes, when the …
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Building Trust By Showing Empathy Trust Is A Must !...#7 Building Trust in Your Leasing Presentation by Creating an Empathetic "Relationship" The onsite leasing presentation is based on trust. Your success is dependent on the extent …
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