If You Must Offer Specials… Make Your Specials, SPECIAL! Continued apartment development, the COVID-19 pandemic, and the cyclical winter decrease in demand have combined to create that Perfect Storm; the perceived need for rent …
Controlling the Volume in the Leasing Office
Tone it Down! Controlling the volume in the leasing office... Apartment leasing is a talent and task that is best practiced with high energy and genuine enthusiasm. The classic sales personality, typically the best of the best leasers, …
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Do We Target Our Market or Does it Target Us…
Do We Target Our Market... or Does It Target Us? Most developers build an apartment community with an idea, usually a definite idea, about a target market. That is, the community is designed to appeal to a certain type of renter that will …
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The Problem with “Outside Marketing”
Why advertising flyers at retail business locations don't work... Many apartment markets experience a significant downturn in potential rental clients this time of year. People seem to be less willing to move due to weather, school, schedules, …
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Best Strategies for “Outside Marketing”
Turning your happy residents into your "outside marketing" team. And it costs you $0! Your best outside marketing force may be the very residents who are your biggest fans. You just need a strategy to utilize their efforts and …
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Leasing is More Than Just Telling and Selling
Everyone Has a Story...You Better Be Listening …
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Daily Self-Evaluation For You and Your Team
Do you deliver? Do others enjoy working with you? Working together with your onsite team can be the best part of your job. There is nothing more rewarding to your property staff than achieving your work goals as a focused and …
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Apartment Leasing With a Mask
Connecting with Your Prospect Even WhenYour Face is Covered! The new normal in onsite leasing is just not normal. Six months ago if someone walked into your office wearing a mask you might think it was a hold-up! Today we are all wearing …
Trust is a Must!
Building Trust in Your Leasing Presentation by Creating a “Relationship" Every rental prospect is in the process of making a major life decision; where they and their family will live for the next 12 or more months. Much stress and anxiety go into …
Handling the Prospect
Handling the Prospect "Put-off" - What to do when the prospect says, "Let me think about it." So you come to the end of what is a very persuasive leasing presentation. Everything seems to be clicking. You and your prospect are …
