But I Like it a Lot…a Whole lot! (A New Year Thought)Do you love your job? Really? Hmmm, not me. I love my wife. I love my children. And I love my dogs, too, though not exactly in the same category as the family…but …
Too Much Tech?
Are We Too Tech-y for Our Own Good?Okay, let's be real. We're drowning in tech these days. Between smart homes, self-driving cars, and robots that can fold laundry (seriously, where were you, Roomba, when I needed you?), it feels like technology is …
Make Your Specials, SPECIAL! Part 1
If You Must Offer Specials…Make Your Specials, SPECIAL!Continued apartment development and the cyclical winter decrease in demand have combined to create that Perfect Storm; the perceived need for rent concessions. I use the word “perceived” because …
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Trust is a Must! – Part 2
The 5 S's to an Onsite GreetingBuilding trust in your leasing presentation by creating a "Relationship"Looking for an apartment can be stressful. Most prospects walk into your office with a load of concerns and anxiety about making this huge …
Trust is a Must!
Building Trust in Your Leasing Presentation by Creating a “Relationship"Every rental prospect is in the process of making a major life decision; where they and their family will live for next 12 or more months. Much stress and anxiety goes into …
It Was Really Going Well…But They Didn’t Lease!
But Did You Ask Them to Lease?The rental prospect is looking for a place to live. Duh! And when they email, text, call, and visit your community it’s because they at some level or stage of apartment hunting. Why would you NOT ask …
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Lease Renewals; NOT a Team Effort
The key to effective lease renewals is accountability“Lease Renewals are Very Important”….so we say. But do we act like it? Does the onsite team really see it as a priority? New technology has automated the renewal …
Sometimes You Win & Sometimes You Learn.
But whatever happens, stay “PROFESSIONAL”!We like to call ourselves “multifamily professionals”. Onsite Pros, right? But what does that really mean…to be a “professional” in the apartment biz? Let me give a …
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Great Apartment Marketing Defined
Less traffic…producing MORE move-ins!The measure of success for marketing your apartment community is not more traffic. In fact, additional traffic can actually harm your leasing and occupancy efforts. More people emailing, texting, …
Building Trust by Showing Empathy
Building Trust in Your Leasing Presentation by Creating an Empathetic “Relationship"The onsite leasing presentation is based on trust. Your success is dependent on the extent you create trust…or not. Why? Because sales and leasing …
