Ditch the Sale, Build the Shelter: Why Trust Is a Must in Leasing Every rental prospect is in the process of making a major life decision; where they and their family will live for next 12 or more months. Much stress and anxiety goes into this …
“Good Enough” in Multifamily Costs You
"Good enough." It's everywhere in multifamily: fill the vacancy, but barely. Touch up paint over proper make ready. Answering services that seem indifferent to resident concerns. That's insufficient effort. It's the shortcut that always costs …
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Lease Renewals; NOT a Team Effort
The key to effective lease renewals is accountability “Lease Renewals are Very Important”….so we say. But do we act like it? Does the onsite team really see it as a priority? New technology has automated the …
Make Your Specials, SPECIAL! Part 1
If You Must Offer Specials… Make Your Specials, SPECIAL! Continued apartment development and the cyclical winter decrease in demand have combined to create that Perfect Storm; the perceived need for rent concessions. I use the word “perceived” …
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Asking Questions To Create Trust- Part 3
Asking Questions To Create Trust Trust Is A Must!...#3 Building Trust in Your Leasing Presentation by Creating a "Relationship" Trust is a MUST! In your leasing presentation you are asking your rental prospect to trust you with one of …
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Trust is a Must! – Part 2
The 5 S's to an Onsite Greeting Building trust in your leasing presentation by creating a "Relationship" Looking for an apartment can be stressful. Most prospects walk into your office with a load of concerns and anxiety about making this huge …
Gone to Italy: How We Snuck Into Rick’s Kwik Tip for a Monday Surprise!
Growing up in Multifamily, I sometimes considered Monday the arch-nemesis of my weekend joy, much like an unwanted alarm clock that yanks you out of a beautiful dream. Yes, I was one of those who spent Sunday dreading the inevitable. I even …
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It Was Really Going Well…But They Didn’t Lease!
But Did You Ask Them to Lease? The rental prospect is looking for a place to live. Duh! And when they email, text, call, and visit your community it’s because they at some level or stage of apartment hunting. Why would you NOT ask …
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Sometimes You Win & Sometimes You Learn.
But whatever happens, stay “PROFESSIONAL”! We like to call ourselves “multifamily professionals”. Onsite Pros, right? But what does that really mean…to be a “professional” in the apartment biz? Let me …
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Building Trust by Showing Empathy
Building Trust in Your Leasing Presentation by Creating an Empathetic “Relationship" The onsite leasing presentation is based on trust. Your success is dependent on the extent you create trust…or not. Why? Because sales and …
