Ellis Consulting Group
Unique and Effective Multifamily Solutions
Build Trust and Leases: The Power of Asking Questions Trust is the foundation of a successful leasing relationship. When a prospect considers making your community their new home, they are literally entrusting you with a significant part …
Continue Reading about Asking Questions To Create Trust- Part 3 →
The 5-Second Trust Builder: Mastering the Onsite Prospect Greeting Looking for a new apartment is stressful—your prospects are walking in carrying anxiety about a massive financial decision. Your job isn't just to lease an apartment; …
Ditch the Sale, Build the Shelter: Why Trust Is a Must in Leasing Every rental prospect is in the process of making a major life decision; where they and their family will live for next 12 or more months. Much stress and anxiety goes into this …
"Good enough." It's everywhere in multifamily: fill the vacancy, but barely. Touch up paint over proper make ready. Answering services that seem indifferent to resident concerns. That's insufficient effort. It's the shortcut that always costs …
Continue Reading about “Good Enough” in Multifamily Costs You →
The key to effective lease renewals is accountability “Lease Renewals are Very Important”….so we say. But do we act like it? Does the onsite team really see it as a priority? New technology has automated the …
If You Must Offer Specials… Make Your Specials, SPECIAL! Continued apartment development and the cyclical winter decrease in demand have combined to create that Perfect Storm; the perceived need for rent concessions. I use the word “perceived” …
Continue Reading about Make Your Specials, SPECIAL! Part 1 →
Growing up in Multifamily, I sometimes considered Monday the arch-nemesis of my weekend joy, much like an unwanted alarm clock that yanks you out of a beautiful dream. Yes, I was one of those who spent Sunday dreading the inevitable. I even …
Continue Reading about Gone to Italy: How We Snuck Into Rick’s Kwik Tip for a Monday Surprise! →
But Did You Ask Them to Lease? The rental prospect is looking for a place to live. Duh! And when they email, text, call, and visit your community it’s because they at some level or stage of apartment hunting. Why would you NOT ask …
Continue Reading about It Was Really Going Well…But They Didn’t Lease! →
But whatever happens, stay “PROFESSIONAL”! We like to call ourselves “multifamily professionals”. Onsite Pros, right? But what does that really mean…to be a “professional” in the apartment biz? Let me …
Continue Reading about Sometimes You Win & Sometimes You Learn. →
Building Trust in Your Leasing Presentation by Creating an Empathetic “Relationship" The onsite leasing presentation is based on trust. Your success is dependent on the extent you create trust…or not. Why? Because sales and …
