Why your best leads are dying in the first 48 hours You spent the money on ILS listings, perfected your curb appeal, and even activated your "Resident Insiders" (see last week’s tip!). The leads are coming in... but the leases aren't …
Is Your “Guerrilla Marketing” Just a Walk in the Park?
The Cold Truth About Pounding the Pavement When the phone stops ringing and the tour calendar looks like a ghost town, it’s a natural instinct to want to do something. Is your "Guerrilla Marketing" just a walk in the park? Often, that "something" …
Continue Reading about Is Your “Guerrilla Marketing” Just a Walk in the Park? →
Stop “Closing” and Start Connecting
The power of empathy leasing ... The onsite leasing presentation isn’t a battle to be won; it’s a foundation to be laid. Your success in this business, and I’ve seen this play out for over 40 years, depends entirely on whether that prospect trusts …
Continue Reading about Stop “Closing” and Start Connecting →
Asking Questions To Create Trust- Part 3
Build Trust and Leases: The Power of Asking Questions Trust is the foundation of a successful leasing relationship. When a prospect considers making your community their new home, they are literally entrusting you with a significant part …
Continue Reading about Asking Questions To Create Trust- Part 3 →
Trust is a Must! – Part 2
The 5-Second Trust Builder: Mastering the Onsite Prospect Greeting Looking for a new apartment is stressful�your prospects are walking in carrying anxiety about a massive financial decision. Your job isn't just to lease an apartment; …
Trust is a Must!
Ditch the Sale, Build the Shelter: Why Trust Is a Must in Leasing Every rental prospect is in the process of making a major life decision; where they and their family will live for next 12 or more months.� Much stress and anxiety goes into this …
“Good Enough” in Multifamily Costs You
"Good enough." It's everywhere in multifamily: fill the vacancy, but barely. Touch up paint over proper make ready. Answering services that seem indifferent to resident concerns. That's insufficient effort. It's the shortcut that always costs …
Continue Reading about “Good Enough” in Multifamily Costs You →
Lease Renewals; NOT a Team Effort
The key to effective lease renewals is accountability �Lease Renewals are Very Important��.so we say. But do we act like it? Does the onsite team really see it as a priority? New technology has automated the …
Make Your Specials, SPECIAL! Part 1
If You Must Offer Specials� Make Your Specials, SPECIAL! Continued apartment development and the cyclical winter decrease in demand have combined to create that Perfect Storm; the perceived need for rent concessions. I use the word �perceived� …
Continue Reading about Make Your Specials, SPECIAL! Part 1 →
Gone to Italy: How We Snuck Into Rick’s Kwik Tip for a Monday Surprise!
Growing up in Multifamily, I sometimes considered Monday the arch-nemesis of my weekend joy, much like an unwanted alarm clock that yanks you out of a beautiful dream. Yes, I was one of those who spent Sunday dreading the inevitable. I even …
Continue Reading about Gone to Italy: How We Snuck Into Rick’s Kwik Tip for a Monday Surprise! →
