Ellis Consulting Group
Unique and Effective Multifamily Solutions
The door-to-door approach... Most won't use this! A Personal, Face-to-Face Renewal Approach? Even as I type these words I know that some will see this concept as archaic, so “old style”. I admit it! As a Boomer, I tend to view the industry from a …
Continue Reading about Raising Rents and Keeping Residents Longer #4 →
What I look for in top leasing talent. Most blog posts about the characteristics of the effective leasing professional would start with words like positive attitude, goal-oriented, relationship-driven, and committed to service. You would add …
Continue Reading about The Anatomy of the 2022 Leasing Pro →
We Have Been Spoiled in 2021 - Better Get Ready to Rumble With over 400,000 new apartments projected nationwide in 2022, it looks like there will be some competition in most major markets. Add a possible uptick in COVID (thanks to Mr. …
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The Prospect says… “I really need to look around some more.” This is the second “put-off” that our prospects use to side-track our effort to secure the commitment. What is the prospect really saying? Do they really need to look …
What to do when the Prospect says, "Let me think about it." So you come to the end of what is a very persuasive leasing presentation. Everything seems to be clicking. You and your prospect are communicating well, and she is showing buying …
Likeability Factor #4 How to be Likable to the Folks Who Call your Community “Home” Our “Likeability Factor” posts have focused on being likable to your rental prospects. Let’s now look at that paying customer who, frankly, is much more …
Likeability Factor #3 How to be likable in your leasing presentation...online, on the phone & in person. Let’s talk likeability on the phone. The telephone continues to be a powerful leasing tool. Most of our …
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Likeability Factor#2 How to be likable in your leasing presentation...online, on the phone & in person. Last week we looked at some key components and attributes for being perceived as LIKABLE by your rental prospect. The main …
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Likeability Factor #1 How to be Likeable in Your Leasing Presentation…online, on the phone, & in person. People like to lease from people they like. Duh! That is a no-brainer, right? Maybe the opposite statement is more …
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If You Must Offer Specials... #4 Final Thoughts on Offering Specials A recent survey by J. Turner on multi-family attitudes and outlook for 2021 reveals some disturbing info. Well over half of the property management companies …
Continue Reading about Make Your Specials, SPECIAL! Part Four →
