Ellis Consulting Group
Unique and Effective Multifamily Solutions
Convenient? Yes! But They Can be Deal Killer. Don’t “OH BOOMER” me! I’m not suggesting going back to paper. I love the ease and convenience and efficiency of online applications. Paper apps are dead! They are …
Continue Reading about The Problem with Online Rental Applications →
Love ‘em or hate ‘em? What say you? Apartment Locators or Licensed Real Estate Agents are a part of traffic generation in many markets. Some properties swear by them, and others disdain the use of this source of traffic. Maybe …
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Why Knowing Your Prospects is Crucial in 2024 In the ever-evolving world of multifamily property management, leasing success hinges not only on the quality of the apartment home but increasingly on the strength of the relationships built with …
Continue Reading about The Power of Relationship Leasing in Multifamily →
Prospects are looking for an Apartment Hookup… Most apartment searches begin online, just like a lot of dating pursuits. Hey, isn’t apartments.com our multifamily industry’s version of match.com? Our online prospect is searching for an apartment …
Continue Reading about Leasing an Apartment…Kinda Like Online Dating →
The First 3 Questions You Ask… As a multifamily consultant, many of my assignments start this way: “Rick, we just aren’t getting enough traffic.” Traffic generation can be an issue. Yet often, the real reason traffic is not …
“Oh no! We are 8% vacant!”A tragedy? Maybe. That might be too many vacants considering the recent high-demand market. But don’t forget something very significant. You are also 92% occupied! Yes, you have a lot of …
Unveiling the Different Breeds of Difficult Bosses Having a "difficult boss" isn't a one-size-fits-all situation. From micromanaging hawks to credit-stealing chameleons, these challenging leaders come in all shapes and sizes. Recognizing their …
The Lease Renewal is a Sales Presentation, Not an Online Transaction Sure, we do most of our renewal “paperwork” online, electronically. Just like the initial lease document, all done online. What we fail to remember is that a renewal …
Technology offers a better way to "Get Em Done"! The TRUTH about renewals is they don’t get the same focus and attention we show in the initial marketing and leasing of our apartment homes. Everyone loves a new lease and a happy prospect …
Last week I made this rather bold statement” When it comes to resident move-outs, the truth is 30% Will Move…30% will Renew…no Matter What You Do! I got a little flack from that comment and I do agree that these percentages may be …
