Ellis Consulting Group
Unique and Effective Multifamily Solutions
If You Must Offer Specials...: Part Two 2 Concession Rules We Always Follow Last week we discussed the importance of keeping your specials really SPECIAL! I like to always use the word “SPECIAL” rather than “concession” for these rent …
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If You Must Offer Specials… Make Your Specials, SPECIAL! Continued apartment development, the COVID-19 pandemic, and the cyclical winter decrease in demand have combined to create that Perfect Storm; the perceived need for rent …
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Tone it Down! Controlling the volume in the leasing office... Apartment leasing is a talent and task that is best practiced with high energy and genuine enthusiasm. The classic sales personality, typically the best of the best …
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Turning your happy residents into your "outside marketing" team. And it costs you $0! Your best outside marketing force may be the very residents who are your biggest fans. You just need a strategy to utilize their efforts and …
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Everyone Has a Story...You Better Be Listening …
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Connecting with Your Prospect Even WhenYour Face is Covered! The new normal in onsite leasing is just not normal. Six months ago if someone walked into your office wearing a mask you might think it was a hold-up! Today we are all wearing …
Building Trust in Your Leasing Presentation by Creating a “Relationship" Every rental prospect is in the process of making a major life decision; where they and their family will live for the next 12 or more months. Much stress and anxiety go into …
Handling the Prospect "Put-off" - What to do when the prospect says, "Let me think about it." So you come to the end of what is a very persuasive leasing presentation. Everything seems to be clicking. You and your prospect are …
