April is STILL Fair Housing Month – one last fair housing article.
Too often our industry looks at the Fair Housing Act as a penalty and an unmerited law we must simply endure. They see only the tedious rules and the challenge of properly complying. While it is true that fair housing imposes regulations and fines to make sure society provides every American with equal opportunities for housing, the Fair Housing Act does so much more.
Compliance with fair housing laws is the best value enhancement strategy ever for your apartment community!
- Fair and Equal – That is the mandate of the Fair Housing Act (FHA). And make the emphasis on the ”equal” in this comprehensive law. What is more appealing to prospects and residents than treating them fair and equally?
- Marketing & Leasing – Adherence to the FHA means each prospect gets the same fair treatment. All future residents get equal billing when they email, call, or walk in the door. Arm your leasing professionals with the right sales skills, product knowledge, and attitude; this fair and equal treatment will accelerate your traffic and ultimately move-ins!
- Resident Relations – All residents, every last one of them, get the same award-winning response when they email, call, or visit the office. Whether it is a service request, a complaint, or just a hello, this “neighbor” gets the highest and an equal amount of FEP! (Friendly • Enthusiastic • Professional) Your resident referrals increase and your online reviews rock 5 Stars!
- Resident Retention – Because of this positive and upbeat fair and equal treatment that all residents get, all the time, they realize that it is worth staying and renewing their lease…even with your rent increase! Why take a chance moving and losing the great service and treatment they get in your community?
Fair Housing is not just a benefit for rental prospects and tenants (residents!) that is imposed on the multifamily industry! Rather, it is a great equalizer for society and a huge value enhancer for apartment operators. When you properly comply with the FHA…while celebrating the spirit of fair housing…watch your numbers grow!