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LEASEMAKERS…Tips to Energize Your Leasing Efforts – #1
What do you think is the one single word that best describes the ideal leasing professional? Committed, relationship-oriented, focused, patient, empathetic, flexible, outgoing? It is hard to come up with just one, isn’t it? Those words are all descriptive of the sort of sales pro that most prospects would want in an apartment leasing transaction. I couldn’t decide on just one word either so I cheated; I created an acronym. FEP!
Perhaps the most important element or aspect of a leasing presentation is the consultant’s FEP. Are you FEP? Fepworthy, feppish, fepped-out? The ideal leasing professional is friendly and professional with an enthusiasm that creates a quick, trusting relationship with the future resident.
Friendly • Enthusiastic • Professional
It’s not just a rah-rah term to use in a Monday post or a leasing sales meeting. FEP is the real deal, and it is the core of a solid, effective, and memorable leasing presentation. FEP results in more move-ins and even more and better lease renewals. When you start the relationship with your rental prospect by being friendly, enthusiastic, and professional, it impacts the long-term residency of this soon-to-be new resident.
FEP = More move-ins • Happier residents • More lease renewals • Increased value for your owner.
