Let Rick Help You Change Your Mindset I love this day...but maybe you don�t. Alright, look, Monday. It's... there. We all know it. It's not exactly a parade, is it? But, see, here's the thing. We can't just let it win, can we? That's not how …
5 Reasons I Love Monday!
It's true... I really do! TGIM! Thank Goodness It�s Monday! I am excited every Monday to come to work and join my team. You Monday haters are missing out! Maybe this will help you with your Monday …
I Don�t LOVE My Job!
But I Like it a Lot�a Whole lot! (A New Year Thought) Do you love your job? Really? Hmmm, not me. I love my wife. I love my children. And I love my dogs, too, though not exactly in the same category as the family�but …
Too Much Tech?
Are We Too Tech-y for Our Own Good? Okay, let's be real. We're drowning in tech these days. Between smart homes, self-driving cars, and robots that can fold laundry (seriously, where were you, Roomba, when I needed you?), it feels like technology …
Make Your Specials, SPECIAL! Part 1
If You Must Offer Specials� Make Your Specials, SPECIAL! Continued apartment development and the cyclical winter decrease in demand have combined to create that Perfect Storm; the perceived need for rent concessions. I use the word �perceived� …
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It Was Really Going Well�But They Didn�t Lease!
But Did You�Ask�Them to Lease? The rental prospect is looking for a place to live. Duh! And when they email, text, call, and visit your community it�s because they at some level or stage of apartment hunting. Why would you NOT ask …
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Sometimes You Win & Sometimes You Learn.
But whatever happens, stay �PROFESSIONAL�! We like to call ourselves �multifamily professionals�. Onsite Pros, right? But what does that really mean�to be a �professional� in the apartment biz? Let me …
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Great Apartment Marketing Defined
Less traffic�producing MORE move-ins! The measure of success for marketing your apartment community is not more traffic. In fact, additional traffic can actually harm your leasing and occupancy efforts. More people emailing, texting, …
Building Trust by Showing Empathy
Building Trust in Your Leasing Presentation by Creating an Empathetic �Relationship" The onsite leasing presentation is based on trust. Your success is dependent on the extent you create trust�or not. Why? Because sales and …
The Problem with Online Rental Applications
Convenient? Yes!� But They Can be� Deal Killer. Don�t �OH BOOMER� me! I�m not suggesting going back to paper. I love the ease and convenience and efficiency of online applications. Paper apps are dead! They are …
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