Ellis Consulting Group
Unique and Effective Multifamily Solutions
But Did You�Ask�Them to Lease? The rental prospect is looking for a place to live. Duh! And when they email, text, call, and visit your community it�s because they at some level or stage of apartment hunting. Why would you NOT ask …
Continue Reading about It Was Really Going Well�But They Didn�t Lease! →
But whatever happens, stay �PROFESSIONAL�! We like to call ourselves �multifamily professionals�. Onsite Pros, right? But what does that really mean�to be a �professional� in the apartment biz? Let me …
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Less traffic�producing MORE move-ins! The measure of success for marketing your apartment community is not more traffic. In fact, additional traffic can actually harm your leasing and occupancy efforts. More people emailing, texting, …
Building Trust in Your Leasing Presentation by Creating an Empathetic �Relationship" The onsite leasing presentation is based on trust. Your success is dependent on the extent you create trust�or not. Why? Because sales and …
Convenient? Yes!� But They Can be� Deal Killer. Don�t �OH BOOMER� me! I�m not suggesting going back to paper. I love the ease and convenience and efficiency of online applications. Paper apps are dead! They are …
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Love �em or hate �em? �What say you? Apartment Locators or Licensed Real Estate Agents are a part of traffic generation in many markets. Some properties swear by them, and others disdain the use of this source of traffic. Maybe …
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Let's talk about your apartment leasing office. You know, that place that can feel like a high school hallway on move-in day, with more drama than a reality TV show. But what if I told you the secret weapon to a smooth-running, resident-loving office …
Prospects are looking for an Apartment Hookup� Most apartment searches begin online, just like a lot of dating pursuits. Hey, isn�t apartments.com our multifamily industry�s version of match.com? Our online prospect is searching for an apartment …
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Building trust in your leasing presentation by creating an honest "relationship" Honesty in leasing is the best policy, yes? And we all would consider ourselves honest. Yet have you ever told a prospect �this is the last one� when there were other …
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April is STILL Fair Housing Month - one last fair housing article. Too often our industry looks at the Fair Housing Act as a penalty and an unmerited law we must simply endure. They see only the tedious rules and the challenge of properly …
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