Which method is best in the leasing presentation? BOTH!The good 'ole "Guest Card"…or "Welcome Card" as some call it. I'm referring to the paper or digital record you create to document the information you get from an online, telephone or walk-in …
Setting Prospect Appointments That REALLY Work
This Magic Question Will Get Them To Set The Appointment For You!Your telephone or online prospect will not impact your property value unless they move in. Even the best leasing presentation is not successful until you have a new, qualified resident …
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I’m Gonna Get This Lease!
Is it a lease…or a person needing a home? It IS personal.You hear this often at an apartment community office. “I’m gonna get this lease!” Is that your only intent? A lease? Or do you want to gain a resident?We are in the housing business. We find …
The Leasing Advantage of FEP… Be Enthusiastic!
Tips to Energize Your Leasing Efforts - #4FEP is the magic ingredient that makes every leasing presentation well, magic! FEP stands for friendly, enthusiastic, and professional. It has everything to do with …
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The leasing advantage of FEP…Being professional!
Tips to Energize Your Leasing Efforts - #3FEP is the magic ingredient that makes every leasing presentation well, magic! FEP stands for friendly, enthusiastic, and professional. It has everything to do with making …
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The leasing advantage of FEP…Be perceived as friendly!
LEASEMAKERS...Tips to Energize Your Leasing Efforts - #2FEP is the magic ingredient that makes every leasing presentation well, magic! FEP stands for Friendly, Enthusiastic, and Professional. It has everything …
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The Leasing Advantage of FEP
LEASEMAKERS...Tips to Energize Your Leasing Efforts - #1What do you think is the one single word that best describes the ideal leasing professional? Committed, relationship-oriented, focused, patient, empathetic, flexible, outgoing? It is hard to …
Raising Rents and Keeping Residents Longer #5
The Lease Renewal Guarantee!“What do you mean you are raising our rent! Our refrigerator has been on the blink for six months. You promised you would fix it!”Lease renewals are a bit easier this summer even as we increase rent. Why? Because residents …
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Raising Rents and Keeping Residents Longer #4
The door-to-door approach... Most won't use this!A Personal, Face-to-Face Renewal Approach? Even as I type these words I know that some will see this concept as archaic, so “old style”. I admit it! As a Boomer, I tend to view the industry from a …
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Raising Rents and Keeping Residents Longer #3
Offer renewal increase with incentive costing property $ZEROI have been preaching for years to offer a current resident the same thing you would to a new resident…if that’s what it will take to keep them! If you have provided what your residents …
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