Are We Too Tech-y for Our Own Good?Okay, let's be real. We're drowning in tech these days. Between smart homes, self-driving cars, and robots that can fold laundry (seriously, where were you, Roomba, when I needed you?), it feels like technology is …
Make Your Specials, SPECIAL! Part 1
If You Must Offer Specials…Make Your Specials, SPECIAL!Continued apartment development and the cyclical winter decrease in demand have combined to create that Perfect Storm; the perceived need for rent concessions. I use the word “perceived” because …
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Asking Questions To Create Trust- Part 3
Asking Questions To Create Trust Trust Is A Must!...#3Building Trust in Your Leasing Presentation by Creating a "Relationship"Trust is a MUST! In your leasing presentation you are asking your rental prospect to trust you with one of the most …
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Trust is a Must! – Part 2
The 5 S's to an Onsite GreetingBuilding trust in your leasing presentation by creating a "Relationship"Looking for an apartment can be stressful. Most prospects walk into your office with a load of concerns and anxiety about making this huge …
Trust is a Must!
Building Trust in Your Leasing Presentation by Creating a “Relationship"Every rental prospect is in the process of making a major life decision; where they and their family will live for next 12 or more months. Much stress and anxiety goes into …
Gone to Italy: How We Snuck Into Rick’s Kwik Tip for a Monday Surprise!
Growing up in Multifamily, I sometimes considered Monday the arch-nemesis of my weekend joy, much like an unwanted alarm clock that yanks you out of a beautiful dream. Yes, I was one of those who spent Sunday dreading the inevitable. I even …
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It Was Really Going Well…But They Didn’t Lease!
But Did You Ask Them to Lease?The rental prospect is looking for a place to live. Duh! And when they email, text, call, and visit your community it’s because they at some level or stage of apartment hunting. Why would you NOT ask …
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Lease Renewals; NOT a Team Effort
The key to effective lease renewals is accountability“Lease Renewals are Very Important”….so we say. But do we act like it? Does the onsite team really see it as a priority? New technology has automated the renewal …
Sometimes You Win & Sometimes You Learn.
But whatever happens, stay “PROFESSIONAL”!We like to call ourselves “multifamily professionals”. Onsite Pros, right? But what does that really mean…to be a “professional” in the apartment biz? Let me give a …
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Great Apartment Marketing Defined
Less traffic…producing MORE move-ins!The measure of success for marketing your apartment community is not more traffic. In fact, additional traffic can actually harm your leasing and occupancy efforts. More people emailing, texting, …
