The 5-Second Trust Builder: Mastering the Onsite Prospect Greeting Looking for a new apartment is stressful—your prospects are walking in carrying anxiety about a massive financial decision. Your job isn't just to lease an apartment; …
Trust is a Must!
Ditch the Sale, Build the Shelter: Why Trust Is a Must in Leasing Every rental prospect is in the process of making a major life decision; where they and their family will live for next 12 or more months. Much stress and anxiety goes into this …
I LOVE MONDAY.
But Mondays Have The Highest Rate of Heart Attacks! I LOVE MONDAY…That's a phrase that will get you more strange looks in the leasing office than a resident with a pet alligator. Having a "case of the Mondays" is a very real thing in our industry. …
The Fine Art of Getting Along with Your Tribe:
The Playbook for Being the Teammate Everyone Wants Last week we talked about how getting along isn’t just some feel-good idea; it’s how we win. It’s what makes this place a thriving community for our residents, a great place to work, and a solid …
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The Tribes We Lead; The Fine Art of Getting Along
Why Getting Along Isn't Just Nice, It's How We Win. You're not just a bunch of folks working in an apartment building. You're a tribe. And just like any tribe that actually gets anywhere, your success isn't about one superstar. It's about how …
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“Good Enough” in Multifamily Costs You
"Good enough." It's everywhere in multifamily: fill the vacancy, but barely. Touch up paint over proper make ready. Answering services that seem indifferent to resident concerns. That's insufficient effort. It's the shortcut that always costs …
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The AI Takeover: When Your Rental Call Feels a Little…
🤖 Alright, let's talk about something that's been bugging me lately, and I'm sure some of you out there have experienced it too. You're scrolling through Zillow, find a place that looks promising, and dial the number for more info. And what do you …
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Do We Target Our Market or Does it Target Us…
Do We Target Our Market... or Does It Target Us? Most developers build an apartment community with an idea, usually a definite idea, about a target market. That is, the community is designed to appeal to a certain type renter that will most …
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Be the Calm
In our fast-paced property management world, chaos can easily take over. But what if we could be the calm amidst the storm? This isn't about being passive; it's about setting a peaceful, focused tone and being attuned to others' feelings. …
The Daily KWIK Meet
The problem here is a failure to communicate! I see it all the time. Talented and well-intentioned onsite team members working totally independently of one another. One service tech comes in at 7 am. The other at 8. The …
