Ellis Consulting Group
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Do We Target Our Market... or Does It Target Us? Most developers build an apartment community with an idea, usually a definite idea, about a target market. That is, the community is designed to appeal to a certain type of renter that will …
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Why advertising flyers at retail business locations don't work... Many apartment markets experience a significant downturn in potential rental clients this time of year. People seem to be less willing to move due to weather, school, …
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Turning your happy residents into your "outside marketing" team. And it costs you $0! Your best outside marketing force may be the very residents who are your biggest fans. You just need a strategy to utilize their efforts and …
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Everyone Has a Story...You Better Be Listening …
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Do you deliver? Do others enjoy working with you? Working together with your onsite team can be the best part of your job. There is nothing more rewarding to your property staff than achieving your work goals as a focused and …
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Connecting with Your Prospect Even WhenYour Face is Covered! The new normal in onsite leasing is just not normal. Six months ago if someone walked into your office wearing a mask you might think it was a hold-up! Today we are all wearing …
Building Trust in Your Leasing Presentation by Creating a “Relationship" Every rental prospect is in the process of making a major life decision; where they and their family will live for the next 12 or more months. Much stress and anxiety go into …
Handling the Prospect "Put-off" - What to do when the prospect says, "Let me think about it." So you come to the end of what is a very persuasive leasing presentation. Everything seems to be clicking. You and your prospect are …
To Shake or Not to Shake...THAT is the question! Shaking hands is the quintessential way to greet your rental prospect, right? Th handshake is the classic sign of professionalism and confidence in the business environment, true? For …
What to Do While You Are in Quarantine... Don't waste this time while your office may be closed! So much is flying around the internet about preparing for the Coronavirus and how to minimize the risk of contaminating others. I don't feel …
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