Ellis Consulting Group
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Building Trust in Your Apartment Leasing Presentation by Creating a “Relationship" Every rental prospect is in the process of making a major life decision; where they and their family will live for the next 12 or more months. Much stress and …
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Consider Monday Resolutions Instead! We are a few days into 2021 and you might have made some bold resolutions for the year. How are those plans going? Are you meeting your well-intended commitments? If your resolutions were of …
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Thinking About New Year Resolutions? Three Bold Ideas. Do you set New Year Resolutions? This time of year, the internet is full of suggestions and bold advice about starting fresh for the new annum. Let me join the crowd with these …
If You Must Offer Specials…#4 Final Thoughts on Offering Specials A recent survey by J. Turner on multi-family attitudes and outlook for 2021 reveals some disturbing info. Well over half of the property management companies …
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If You Must Offer Specials…: Part Three Concession Strategies that Cost You Less Why does Macy’s Department Store have all the incredible specials during the holiday season when gift-buying reaches its peak? How can Jareds Jewelry …
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If You Must Offer Specials...: Part Two 2 Concession Rules We Always Follow Last week we discussed the importance of keeping your specials really SPECIAL! I like to always use the word “SPECIAL” rather than “concession” for these rent …
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If You Must Offer Specials… Make Your Specials, SPECIAL! Continued apartment development, the COVID-19 pandemic, and the cyclical winter decrease in demand have combined to create that Perfect Storm; the perceived need for rent …
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Tone it Down! Controlling the volume in the leasing office... Apartment leasing is a talent and task that is best practiced with high energy and genuine enthusiasm. The classic sales personality, typically the best of the best …
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Do We Target Our Market... or Does It Target Us? Most developers build an apartment community with an idea, usually a definite idea, about a target market. That is, the community is designed to appeal to a certain type of renter that will …
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Why advertising flyers at retail business locations don't work... Many apartment markets experience a significant downturn in potential rental clients this time of year. People seem to be less willing to move due to weather, school, …
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