Ellis Consulting Group
Unique and Effective Multifamily Solutions
The Lease Renewal Guarantee! “What do you mean you are raising our rent! Our refrigerator has been on the blink for six months. You promised you would fix it!” Lease renewals are a bit easier this summer even as we increase rent. Why? Because …
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The door-to-door approach... Most won't use this! A Personal, Face-to-Face Renewal Approach? Even as I type these words I know that some will see this concept as archaic, so “old style”. I admit it! As a Boomer, I tend to view the industry from a …
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Offer renewal increase with incentive costing property $ZERO I have been preaching for years to offer a current resident the same thing you would to a new resident…if that’s what it will take to keep them! If you have provided what your …
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Use inflation as a reason to stay put rather than move. Inflation is at its highest level in 13 years. Everything seems to be increasing in cost including housing! Yet the average rent increase is still less than the market rate of a new …
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Taking Advantage of this "right time" to increase rental income Economic Conditions and Rental Demand have Created Opportunities to Substantially Raise Rent! So what can possibly hold us back from an aggressive increase at renewal …
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It's the law...but also our Professional Pride Recently two large apartment communities in Florida were found asking rental prospects if they were pregnant. If the answer was yes, the onsite staff then required an ultrasound and a doctor's …
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When Prospects Ask, “What Kind of People Live Here?” It happens often. You are asked the question, “What kind of people live here?” This question may seem innocent at first but you quickly recognize the prospect or resident is …
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Building trust in your leasing presentation by creating a fair "Relationship" April is Fair Housing Month and the nation is celebrating the 54th anniversary of the Fair Housing Act. On April 11, 1968 President Lyndon Johnson signed the Civil …
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"I'm in this with you, Mr. Prospect! You are not on your own." How do you perceive that person calling about an apartment? Are you leasing to a prospect? A “piece of traffic”? An internet lead? Your next leasing …
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Creating the work environment where leasing people thrive and stay. Warning: I am making some gross generalities in this post. My comments don’t apply to all onsite personnel. Yet, forty years of leasing and managing high producing …
