Ellis Consulting Group
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If You Must Offer Specials…: Part Three Concession Strategies that Cost You Less Why does Macy’s Department Store have all the incredible specials during the holiday season when gift-buying reaches its peak? How can Jareds Jewelry …
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If You Must Offer Specials...: Part Two 2 Concession Rules We Always Follow Last week we discussed the importance of keeping your specials really SPECIAL! I like to always use the word “SPECIAL” rather than “concession” for these rent …
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If You Must Offer Specials… Make Your Specials, SPECIAL! Continued apartment development, the COVID-19 pandemic, and the cyclical winter decrease in demand have combined to create that Perfect Storm; the perceived need for rent …
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Tone it Down! Controlling the volume in the leasing office... Apartment leasing is a talent and task that is best practiced with high energy and genuine enthusiasm. The classic sales personality, typically the best of the best leasers, …
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Do We Target Our Market... or Does It Target Us? Most developers build an apartment community with an idea, usually a definite idea, about a target market. That is, the community is designed to appeal to a certain type of renter that will …
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Why advertising flyers at retail business locations don't work... Many apartment markets experience a significant downturn in potential rental clients this time of year. People seem to be less willing to move due to weather, school, schedules, …
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Turning your happy residents into your "outside marketing" team. And it costs you $0! Your best outside marketing force may be the very residents who are your biggest fans. You just need a strategy to utilize their efforts and …
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Everyone Has a Story...You Better Be Listening …
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Do you deliver? Do others enjoy working with you? Working together with your onsite team can be the best part of your job. There is nothing more rewarding to your property staff than achieving your work goals as a focused and …
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Connecting with Your Prospect Even WhenYour Face is Covered! The new normal in onsite leasing is just not normal. Six months ago if someone walked into your office wearing a mask you might think it was a hold-up! Today we are all wearing …
