Keeping the FAIR in Fair Housing As we begin National Fair Housing Month, let’s dedicate ourselves to maintaining the regulations and practicing fair housing rules. Remember the best aspect of this national act: it's …
The Death of Real Communication to Prospects and Residents
Do you ever answer the phone or return calls? Text and email are effective and quick tools in leasing and resident retention. Electronic communication is faster, more efficient, and leaves a permanent trail of the interaction. Yet, often a phone …
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Apartment Leasing…Kinda Like Online Dating
Rental prospects are looking for an Apartment Hookup… Most apartment searches begin online, just like a lot of dating pursuits. Hey, isn’t apartments.com our multifamily industry’s version of match.com? Our online prospect is searching for an …
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Don’t CLOSE Your Prospect… Instead “Commence!”
Leasing toward a long-term relationship… “I’m gonna close you!" Sounds like a threat, doesn’t it? CLOSE YOU! Yikes, I don’t wanna be “closed”! Who would? The concept of closing signifies an ending or finality of something or someone. We close this …
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Probing Questions…Getting More Information
Key questions that help you tailor your leasing presentation to the prospect's specific needs Probing Questions help zero in on the rental prospect’s real needs and wants. Ask these questions to better understand the prospect’s perspective and to …
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Top 10 Best Qualifying Questions… +5
So many great questions! I could not hold it to just 10! Most onsite professionals understand the importance of asking the rental prospect questions. We ask questions to determine the prospects’ need and want as well as their creditworthiness. …
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Honesty is the Best Policy…in Building Trust
Building trust in your leasing presentation by creating an honest "relationship" Honesty in leasing is the best policy, yes? And we all would consider ourselves honest. Yet have you ever told a prospect “this is the last one” when there were other …
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Guest Cards – Digital or Paper?
Which method is best in the leasing presentation? BOTH! The good 'ole "Guest Card"…or "Welcome Card" as some call it. I'm referring to the paper or digital record you create to document the information you get from an online, telephone or walk-in …
Setting Prospect Appointments That REALLY Work
This Magic Question Will Get Them To Set The Appointment For You! Your telephone or online prospect will not impact your property value unless they move in. Even the best leasing presentation is not successful until you have a new, qualified …
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I’m Gonna Get This Lease!
Is it a lease…or a person needing a home? It IS personal. You hear this often at an apartment community office. “I’m gonna get this lease!” Is that your only intent? A lease? Or do you want to gain a resident? We are in the housing business. We …
