Ellis Consulting Group
Unique and Effective Multifamily Solutions
Asking Questions To Create Trust Trust Is A Must!...#3 Building Trust in Your Leasing Presentation by Creating a "Relationship" Trust is a MUST! In your leasing presentation, you are asking your rental prospect to trust you with one …
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The 5 Ss to an Onsite Greeting Building Trust in Your Apartment Leasing Presentation by Creating a “Relationship".Looking for an apartment can be stressful. Most prospects walk into your office with a load of concerns and anxiety about making this …
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Building Trust in Your Apartment Leasing Presentation by Creating a “Relationship" Every rental prospect is in the process of making a major life decision; where they and their family will live for the next 12 or more months. Much stress and …
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If You Must Offer Specials…#4 Final Thoughts on Offering Specials A recent survey by J. Turner on multi-family attitudes and outlook for 2021 reveals some disturbing info. Well over half of the property management companies …
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If You Must Offer Specials…: Part Three Concession Strategies that Cost You Less Why does Macy’s Department Store have all the incredible specials during the holiday season when gift-buying reaches its peak? How can Jareds Jewelry …
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If You Must Offer Specials...: Part Two 2 Concession Rules We Always Follow Last week we discussed the importance of keeping your specials really SPECIAL! I like to always use the word “SPECIAL” rather than “concession” for these rent …
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If You Must Offer Specials… Make Your Specials, SPECIAL! Continued apartment development, the COVID-19 pandemic, and the cyclical winter decrease in demand have combined to create that Perfect Storm; the perceived need for rent …
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Tone it Down! Controlling the volume in the leasing office... Apartment leasing is a talent and task that is best practiced with high energy and genuine enthusiasm. The classic sales personality, typically the best of the best …
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Turning your happy residents into your "outside marketing" team. And it costs you $0! Your best outside marketing force may be the very residents who are your biggest fans. You just need a strategy to utilize their efforts and …
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Everyone Has a Story...You Better Be Listening …
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