Less traffic…producing MORE move-ins!The measure of success for marketing your apartment community is not more traffic. In fact, additional traffic can actually harm your leasing and occupancy efforts. More people emailing, texting, …
Building Trust by Showing Empathy
Building Trust in Your Leasing Presentation by Creating an Empathetic “Relationship"The onsite leasing presentation is based on trust. Your success is dependent on the extent you create trust…or not. Why? Because sales and leasing …
The Problem with Online Rental Applications
Convenient? Yes! But They Can be Deal Killer.Don’t “OH BOOMER” me! I’m not suggesting going back to paper. I love the ease and convenience and efficiency of online applications. Paper apps are dead! They are obsolete. …
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Apartment Locators – Extra Expense or Extra Rental Income?
Love ‘em or hate ‘em? What say you?Apartment Locators or Licensed Real Estate Agents are a part of traffic generation in many markets. Some properties swear by them, and others disdain the use of this source of traffic. Maybe there …
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The Secret Weapon of Apartment Office Teamwork: Dude, Be Nice & Get Along (Seriously)
Let's talk about your apartment leasing office. You know, that place that can feel like a high school hallway on move-in day, with more drama than a reality TV show. But what if I told you the secret weapon to a smooth-running, resident-loving office …
The Power of Relationship Leasing in Multifamily
Why Knowing Your Prospects is Crucial in 2024In the ever-evolving world of multifamily property management, leasing success hinges not only on the quality of the apartment home but increasingly on the strength of the relationships built with …
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Leasing an Apartment…Kinda Like Online Dating
Prospects are looking for an Apartment Hookup…Most apartment searches begin online, just like a lot of dating pursuits. Hey, isn’t apartments.com our multifamily industry’s version of match.com? Our online prospect is searching for an apartment …
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Honesty is the Best Policy…in Building Trust
Building trust in your leasing presentation by creating an honest "relationship"Honesty in leasing is the best policy, yes? And we all would consider ourselves honest. Yet have you ever told a prospect “this is the last one” when there were other …
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The Daily KWIK Meet
The problem here is a failure to communicate!I see it all the time. Talented and well-intentioned onsite team members working totally independently of one another. One service tech comes in at 7 am. The other at 8. The office …
Fair Housing is GREAT for Business!
April is STILL Fair Housing Month - one last fair housing article.Too often our industry looks at the Fair Housing Act as a penalty and an unmerited law we must simply endure. They see only the tedious rules and the challenge of properly …
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