The Lease Renewal is a Sales Presentation, Not an Online TransactionSure, we do most of our renewal “paperwork” online, electronically. Just like the initial lease document, all done online. What we fail to remember is that a renewal is a …
The Truth About Lease Renewals #3
Technology offers a better way to "Get Em Done"!The TRUTH about renewals is they don’t get the same focus and attention we show in the initial marketing and leasing of our apartment homes. Everyone loves a new lease and a happy prospect moving …
The Truth About Lease Renewals – Part 2 – You Need More Than a Renewal Program…You Need a “Re-Marketing Strategy
Last week I made this rather bold statement”When it comes to resident move-outs, the truth is 30% Will Move…30% will Renew…no Matter What You Do! I got a little flack from that comment and I do agree that these percentages may be different …
The Truth About Lease Renewals – Part 1
30% will move... 30% will renew... No matter what you do!It is a fact: Some of your residents are going to move!If you have 10 lease expirations in a given month, 3 are gonna move no matter what you do or say. Even if they would grade …
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Fair Housing Violations Get More Costly
HUD published civil penalty amounts increased for Fair Housing mistakesWhether accidentally or intentionally, a fair housing violation will now cost you and your company more…much more. HUD has published inflation-adjusted civil penalty amounts …
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What Do You Call Your Customers?
So we dropped the term "tenant" but is our new word the best? "Resident"?We dropped the rather derogatory term “tenant” years ago. “Tenants live in tenements”, we say “Our residents live in apartment homes.” And we feel …
Leasing YES! But Weekends are Made for Residents, Too!
Is it time to offer "full service" management on Saturday and Sunday?It is Saturday and time to lease, lease, lease. Weekends are made for leasing, right? Yes, but… Maybe more important than leasing on the weekends is resident services …
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Krulak’s Law
The future of your property is in the hands of those you pay the least.General Gerald Krulak of the United States Marines made this observation about leadership. “The future of an organization is in the hands of the privates in the field, not the …
April is Fair Housing Month
Keeping the FAIR in Fair HousingAs we begin National Fair Housing Month, let’s dedicate ourselves to maintaining the regulations and practicing fair housing rules. Remember the best aspect of this national act: it's …
The Death of Real Communication to Prospects and Residents
Do you ever answer the phone or return calls?Text and email are effective and quick tools in leasing and resident retention. Electronic communication is faster, more efficient, and leaves a permanent trail of the interaction. Yet, often a phone call …
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