LEASEMAKERS...Tips to Energize Your Leasing Efforts - #1 What do you think is the one single word that best describes the ideal leasing professional? Committed, relationship-oriented, focused, patient, empathetic, flexible, outgoing? It is hard to …
Raising Rents and Keeping Residents Longer #5
The Lease Renewal Guarantee! �What do you mean you are raising our rent! Our refrigerator has been on the blink for six months. You promised you would fix it!� Lease renewals are a bit easier this summer even as we increase rent. Why? Because …
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Raising Rents and Keeping Residents Longer #4
The door-to-door approach... Most won't use this! A Personal, Face-to-Face Renewal Approach? Even as I type these words I know that some will see this concept as archaic, so �old style�. I admit it! As a Boomer, I tend to view the industry from a …
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The Anatomy of the 2022 Leasing Pro
What I look for in top leasing talent. Most blog posts about the characteristics of the effective leasing professional would start with words like positive attitude, goal-oriented, relationship-driven, and committed to service. You …
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2022 Best Practices in Leasing Apartments
We Have Been Spoiled in 2021 - Better Get Ready to Rumble With over 400,000 new apartments projected nationwide in 2022, it looks like there will be some competition in most major markets. Add a possible uptick in COVID (thanks to Mr. …
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Handling the Prospect “Put-off” #2
The Prospect says���I really need to look around some more.� This is the second �put-off� that our prospects use to side-track our effort to secure the commitment. What is the prospect really saying? Do they really need to look …
Handling the Prospect “Put-off”
What to do when the Prospect says, "Let me think about it." So you come to the end of what is a very persuasive leasing presentation.�Everything seems to be clicking.�You and your prospect are communicating well, and she is showing buying …
Are You Likeable…to Your Residents
Likeability Factor #4 How to be Likable to the Folks Who Call your Community �Home� Our �Likeability Factor� posts have focused on being likable to your rental prospects.� Let�s now look at that paying customer who, frankly, is much more …
Are You Likeable…to Your Telephone Rental Prospects?
Likeability Factor #3 How to be likable in your leasing presentation...online, on the phone & in person. Let�s talk likeability on the phone. The telephone continues to be a powerful leasing tool. Most of our …
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Are You Likeable…To Your Online Rental Prospects?
Likeability Factor#2 How to be likable in your leasing presentation...online, on the phone & in person. Last week we looked at some key components and attributes for being perceived as LIKABLE by your rental prospect. The main …
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