Ellis Consulting Group
Unique and Effective Multifamily Solutions
If You Must Offer Specials… Make Your Specials, SPECIAL! Continued apartment development and the cyclical winter decrease in demand have combined to create that Perfect Storm; the perceived need for rent concessions. I use the word “perceived” …
Continue Reading about Make Your Specials, SPECIAL! Part 1 →
But Did You Ask Them to Lease? The rental prospect is looking for a place to live. Duh! And when they email, text, call, and visit your community it’s because they at some level or stage of apartment hunting. Why would you NOT ask …
Continue Reading about It Was Really Going Well…But They Didn’t Lease! →
But whatever happens, stay “PROFESSIONAL”! We like to call ourselves “multifamily professionals”. Onsite Pros, right? But what does that really mean…to be a “professional” in the apartment biz? Let me …
Continue Reading about Sometimes You Win & Sometimes You Learn. →
Less traffic…producing MORE move-ins! The measure of success for marketing your apartment community is not more traffic. In fact, additional traffic can actually harm your leasing and occupancy efforts. More people emailing, texting, …
Building Trust in Your Leasing Presentation by Creating an Empathetic “Relationship" The onsite leasing presentation is based on trust. Your success is dependent on the extent you create trust…or not. Why? Because sales and …
Convenient? Yes! But They Can be Deal Killer. Don’t “OH BOOMER” me! I’m not suggesting going back to paper. I love the ease and convenience and efficiency of online applications. Paper apps are dead! They are …
Continue Reading about The Problem with Online Rental Applications →
Love ‘em or hate ‘em? What say you? Apartment Locators or Licensed Real Estate Agents are a part of traffic generation in many markets. Some properties swear by them, and others disdain the use of this source of traffic. Maybe …
Continue Reading about Apartment Locators – Extra Expense or Extra Rental Income? →
Let's talk about your apartment leasing office. You know, that place that can feel like a high school hallway on move-in day, with more drama than a reality TV show. But what if I told you the secret weapon to a smooth-running, resident-loving office …
Prospects are looking for an Apartment Hookup… Most apartment searches begin online, just like a lot of dating pursuits. Hey, isn’t apartments.com our multifamily industry’s version of match.com? Our online prospect is searching for an apartment …
Continue Reading about Leasing an Apartment…Kinda Like Online Dating →
Building trust in your leasing presentation by creating an honest "relationship" Honesty in leasing is the best policy, yes? And we all would consider ourselves honest. Yet have you ever told a prospect “this is the last one” when there were other …
Continue Reading about Honesty is the Best Policy…in Building Trust →
