The future of your property is in the hands of those you pay the least.General Gerald Krulak of the United States Marines made this observation about leadership. “The future of an organization is in the hands of the privates in the field, not the …
April is Fair Housing Month
Keeping the FAIR in Fair HousingAs we begin National Fair Housing Month, let’s dedicate ourselves to maintaining the regulations and practicing fair housing rules. Remember the best aspect of this national act: it's …
The Death of Real Communication to Prospects and Residents
Do you ever answer the phone or return calls?Text and email are effective and quick tools in leasing and resident retention. Electronic communication is faster, more efficient, and leaves a permanent trail of the interaction. Yet, often a phone call …
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Guest Cards – Digital or Paper?
Which method is best in the leasing presentation? BOTH!The good 'ole "Guest Card"…or "Welcome Card" as some call it. I'm referring to the paper or digital record you create to document the information you get from an online, telephone or walk-in …
Setting Prospect Appointments That REALLY Work
This Magic Question Will Get Them To Set The Appointment For You!Your telephone or online prospect will not impact your property value unless they move in. Even the best leasing presentation is not successful until you have a new, qualified resident …
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I’m Gonna Get This Lease!
Is it a lease…or a person needing a home? It IS personal.You hear this often at an apartment community office. “I’m gonna get this lease!” Is that your only intent? A lease? Or do you want to gain a resident?We are in the housing business. We find …
The Leasing Advantage of FEP… Be Enthusiastic!
Tips to Energize Your Leasing Efforts - #4FEP is the magic ingredient that makes every leasing presentation well, magic! FEP stands for friendly, enthusiastic, and professional. It has everything to do with …
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The leasing advantage of FEP…Being professional!
Tips to Energize Your Leasing Efforts - #3FEP is the magic ingredient that makes every leasing presentation well, magic! FEP stands for friendly, enthusiastic, and professional. It has everything to do with making …
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The leasing advantage of FEP…Be perceived as friendly!
LEASEMAKERS...Tips to Energize Your Leasing Efforts - #2FEP is the magic ingredient that makes every leasing presentation well, magic! FEP stands for Friendly, Enthusiastic, and Professional. It has everything …
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The Leasing Advantage of FEP
LEASEMAKERS...Tips to Energize Your Leasing Efforts - #1What do you think is the one single word that best describes the ideal leasing professional? Committed, relationship-oriented, focused, patient, empathetic, flexible, outgoing? It is hard to …
