LEASEMAKERS...Tips to Energize Your Leasing Efforts - #1What do you think is the one single word that best describes the ideal leasing professional? Committed, relationship-oriented, focused, patient, empathetic, flexible, outgoing? It is hard to …
Raising Rents and Keeping Residents Longer #5
The Lease Renewal Guarantee!“What do you mean you are raising our rent! Our refrigerator has been on the blink for six months. You promised you would fix it!”Lease renewals are a bit easier this summer even as we increase rent. Why? Because residents …
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Raising Rents and Keeping Residents Longer #4
The door-to-door approach... Most won't use this!A Personal, Face-to-Face Renewal Approach? Even as I type these words I know that some will see this concept as archaic, so “old style”. I admit it! As a Boomer, I tend to view the industry from a …
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Raising Rents and Keeping Residents Longer #3
Offer renewal increase with incentive costing property $ZEROI have been preaching for years to offer a current resident the same thing you would to a new resident…if that’s what it will take to keep them! If you have provided what your residents …
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Raising Rents and Keeping Residents Longer #2
Use inflation as a reason to stay put rather than move.Inflation is at its highest level in 13 years. Everything seems to be increasing in cost including housing! Yet the average rent increase is still less than the market rate of a new …
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Raising Rents and Keeping Residents Longer
Taking Advantage of this "right time" to increase rental incomeEconomic Conditions and Rental Demand have Created Opportunities to Substantially Raise Rent! So what can possibly hold us back from an aggressive increase at renewal …
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Fair Housing Errors Are Embarrassing to Our Industry
It's the law...but also our Professional PrideRecently two large apartment communities in Florida were found asking rental prospects if they were pregnant. If the answer was yes, the onsite staff then required an ultrasound and a doctor's …
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Bring Your Heart to Your Leasing Presentation!
"I'm in this with you, Mr. Prospect! You are not on your own."How do you perceive that person calling about an apartment? Are you leasing to a prospect? A “piece of traffic”? An internet lead? Your next leasing …
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Managing and Motivating Top Talent
Creating the work environment where leasing people thrive and stay.Warning: I am making some gross generalities in this post. My comments don’t apply to all onsite personnel. Yet, forty years of leasing and managing high producing apartment …
The Anatomy of the 2022 Leasing Pro
What I look for in top leasing talent.Most blog posts about the characteristics of the effective leasing professional would start with words like positive attitude, goal-oriented, relationship-driven, and committed to service. You …
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