Ellis Consulting Group
Unique and Effective Multifamily Solutions
Building Trust in Your Apartment Leasing Presentation by Creating a “Relationship"Every rental prospect is in the process of making a major life decision; where they and their family will live for the next 12 or more months. Much stress and …
Continue Reading about In Apartment Leasing…Trust is a Must! – Part 1 →
If You Must Offer Specials…#4Final Thoughts on Offering Specials A recent survey by J. Turner on multi-family attitudes and outlook for 2021 reveals some disturbing info. Well over half of the property management companies currently offer …
Continue Reading about Make Your Specials SPECIAL! – Part Four →
If You Must Offer Specials…: Part ThreeConcession Strategies that Cost You LessWhy does Macy’s Department Store have all the incredible specials during the holiday season when gift-buying reaches its peak? How can Jareds Jewelry discount their …
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If You Must Offer Specials...: Part Two2 Concession Rules We Always FollowLast week we discussed the importance of keeping your specials really SPECIAL! I like to always use the word “SPECIAL” rather than “concession” for these rent incentives. A …
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Tone it Down! Controlling the volume in the leasing office...Apartment leasing is a talent and task that is best practiced with high energy and genuine enthusiasm. The classic sales personality, typically the best of the best leasers, …
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Why advertising flyers at retail business locations don't work...Many apartment markets experience a significant downturn in potential rental clients this time of year. People seem to be less willing to move due to weather, school, schedules, …
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Turning your happy residents into your "outside marketing" team. And it costs you $0!Your best outside marketing force may be the very residents who are your biggest fans. You just need a strategy to utilize their efforts and influence …
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Everyone Has a Story...You Better Be Listening …
Continue Reading about Leasing is More Than Just Telling and Selling →
Do you deliver? Do others enjoy working with you? Working together with your onsite team can be the best part of your job. There is nothing more rewarding to your property staff than achieving your work goals as a focused and productive …
Continue Reading about Daily Self-Evaluation For You and Your Team →
Connecting with Your Prospect Even WhenYour Face is Covered!The new normal in onsite leasing is just not normal. Six months ago if someone walked into your office wearing a mask you might think it was a hold-up! Today we are all wearing …
