So we dropped the term "tenant" but is our new word the best? "Resident"? We dropped the rather derogatory term “tenant” years ago. “Tenants live in tenements”, we say “Our residents live in apartment homes.” And we feel …
Leasing YES! But Weekends are Made for Residents, Too!
Is it time to offer "full service" management on Saturday and Sunday? It is Saturday and time to lease, lease, lease. Weekends are made for leasing, right? Yes, but… Maybe more important than leasing on the weekends is resident …
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Krulak’s Law
The future of your property is in the hands of those you pay the least. General Gerald Krulak of the United States Marines made this observation about leadership. “The future of an organization is in the hands of the privates in the field, not the …
April is Fair Housing Month
Keeping the FAIR in Fair Housing As we begin National Fair Housing Month, let’s dedicate ourselves to maintaining the regulations and practicing fair housing rules. Remember the best aspect of this national act: it's …
The Death of Real Communication to Prospects and Residents
Do you ever answer the phone or return calls? Text and email are effective and quick tools in leasing and resident retention. Electronic communication is faster, more efficient, and leaves a permanent trail of the interaction. Yet, often a phone …
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Don’t CLOSE Your Prospect… Instead “Commence!”
Leasing toward a long-term relationship… “I’m gonna close you!" Sounds like a threat, doesn’t it? CLOSE YOU! Yikes, I don’t wanna be “closed”! Who would? The concept of closing signifies an ending or finality of something or someone. We close this …
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Guest Cards – Digital or Paper?
Which method is best in the leasing presentation? BOTH! The good 'ole "Guest Card"…or "Welcome Card" as some call it. I'm referring to the paper or digital record you create to document the information you get from an online, telephone or walk-in …
Setting Prospect Appointments That REALLY Work
This Magic Question Will Get Them To Set The Appointment For You! Your telephone or online prospect will not impact your property value unless they move in. Even the best leasing presentation is not successful until you have a new, qualified …
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I’m Gonna Get This Lease!
Is it a lease…or a person needing a home? It IS personal. You hear this often at an apartment community office. “I’m gonna get this lease!” Is that your only intent? A lease? Or do you want to gain a resident? We are in the housing business. We …
The Leasing Advantage of FEP… Be Enthusiastic!
Tips to Energize Your Leasing Efforts - #4 FEP is the magic ingredient that makes every leasing presentation well, magic! FEP stands for friendly, enthusiastic, and professional. It has everything to do …
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