Are We Too Tech-y for Our Own Good? Okay, let's be real. We're drowning in tech these days. Between smart homes, self-driving cars, and robots that can fold laundry (seriously, where were you, Roomba, when I needed you?), it feels like technology …
Make Your Specials, SPECIAL! Part 1
If You Must Offer Specials… Make Your Specials, SPECIAL! Continued apartment development and the cyclical winter decrease in demand have combined to create that Perfect Storm; the perceived need for rent concessions. I use the word “perceived” …
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Gone to Italy: How We Snuck Into Rick’s Kwik Tip for a Monday Surprise!
Growing up in Multifamily, I sometimes considered Monday the arch-nemesis of my weekend joy, much like an unwanted alarm clock that yanks you out of a beautiful dream. Yes, I was one of those who spent Sunday dreading the inevitable. I even …
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It Was Really Going Well…But They Didn’t Lease!
But Did You Ask Them to Lease? The rental prospect is looking for a place to live. Duh! And when they email, text, call, and visit your community it’s because they at some level or stage of apartment hunting. Why would you NOT ask …
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Sometimes You Win & Sometimes You Learn.
But whatever happens, stay “PROFESSIONAL”! We like to call ourselves “multifamily professionals”. Onsite Pros, right? But what does that really mean…to be a “professional” in the apartment biz? Let me …
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Great Apartment Marketing Defined
Less traffic…producing MORE move-ins! The measure of success for marketing your apartment community is not more traffic. In fact, additional traffic can actually harm your leasing and occupancy efforts. More people emailing, texting, …
Building Trust by Showing Empathy
Building Trust in Your Leasing Presentation by Creating an Empathetic “Relationship" The onsite leasing presentation is based on trust. Your success is dependent on the extent you create trust…or not. Why? Because sales and …
The Problem with Online Rental Applications
Convenient? Yes! But They Can be Deal Killer. Don’t “OH BOOMER” me! I’m not suggesting going back to paper. I love the ease and convenience and efficiency of online applications. Paper apps are dead! They are …
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Apartment Locators – Extra Expense or Extra Rental Income?
Love ‘em or hate ‘em? What say you? Apartment Locators or Licensed Real Estate Agents are a part of traffic generation in many markets. Some properties swear by them, and others disdain the use of this source of traffic. Maybe …
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The Secret Weapon of Apartment Office Teamwork: Dude, Be Nice & Get Along (Seriously)
Let's talk about your apartment leasing office. You know, that place that can feel like a high school hallway on move-in day, with more drama than a reality TV show. But what if I told you the secret weapon to a smooth-running, resident-loving office …
