“This would be a great place to work if it weren’t for people!” You hear this often; “This would be a great place to work if it weren’t for people!” There are a lot of wonderful people in the world, but it just takes one difficult and …
Stop Making Your New Year Resolutions
Consider Monday Resolutions Instead!We are a week into 2024 and you might have made some bold resolutions for the year. How are those plans going? Are you meeting your well-intended commitments? If your resolutions were of any real impact, chances …
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Thinking About New Year Resolutions?
Three bold ideas…Do you set New Year Resolutions? This time of year, the internet is full of suggestions and bold advice about starting fresh for the new annum. Let me join the crowd with these three simple, yet effective concepts for you …
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The Truth About Lease Renewals #4
The Lease Renewal is a Sales Presentation, Not an Online TransactionSure, we do most of our renewal “paperwork” online, electronically. Just like the initial lease document, all done online. What we fail to remember is that a renewal is a …
The Truth About Lease Renewals #3
Technology offers a better way to "Get Em Done"!The TRUTH about renewals is they don’t get the same focus and attention we show in the initial marketing and leasing of our apartment homes. Everyone loves a new lease and a happy prospect moving …
The Truth About Lease Renewals – Part 2 – You Need More Than a Renewal Program…You Need a “Re-Marketing Strategy
Last week I made this rather bold statement”When it comes to resident move-outs, the truth is 30% Will Move…30% will Renew…no Matter What You Do! I got a little flack from that comment and I do agree that these percentages may be different …
The Truth About Lease Renewals – Part 1
30% will move... 30% will renew... No matter what you do!It is a fact: Some of your residents are going to move!If you have 10 lease expirations in a given month, 3 are gonna move no matter what you do or say. Even if they would grade …
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Fair Housing Violations Get More Costly
HUD published civil penalty amounts increased for Fair Housing mistakesWhether accidentally or intentionally, a fair housing violation will now cost you and your company more…much more. HUD has published inflation-adjusted civil penalty amounts …
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What Do You Call Your Customers?
So we dropped the term "tenant" but is our new word the best? "Resident"?We dropped the rather derogatory term “tenant” years ago. “Tenants live in tenements”, we say “Our residents live in apartment homes.” And we feel …
Leasing YES! But Weekends are Made for Residents, Too!
Is it time to offer "full service" management on Saturday and Sunday?It is Saturday and time to lease, lease, lease. Weekends are made for leasing, right? Yes, but… Maybe more important than leasing on the weekends is resident services …
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