Ellis Consulting Group
Unique and Effective Multifamily Solutions
It's the Law…but also our Professional PrideTwo large apartment communities last year were found asking rental prospects if they were pregnant. If the answer was yes, the onsite staff then required an ultrasound and a doctor's note. Fair …
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Building Trust By Showing EmpathyTrust Is A Must !...#7Building Trust in Your Leasing Presentation by Creating an Empathetic "Relationship"The onsite leasing presentation is based on trust. Your success is dependent on the extent you create …
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Honesty is the Best Policy... in Building TrustTrust is A Must!...#6Building Trust in Your Leasing Presentation by Creating an Honest "Relationship"Honesty in leasing is the best policy, yes? And we all would consider ourselves honest. …
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Probing Questions...Getting More Information From Your ProspectTrust Is A Must!...#5Building Trust in Your Leasing Presentation by Creating a “Relationship"Probing Questions help zero in on the rental prospect’s real needs and wants. Ask …
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Best Leasing Questions to Ask to Create TrustTrust is A Must!...#4Building Trust in Your Leasing Presentation by Creating a "Relationship"Most onsite professionals understand the importance of asking the rental prospect questions. We ask …
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Building Trust in Your Apartment Leasing Presentation by Creating a “Relationship"Every rental prospect is in the process of making a major life decision; where they and their family will live for the next 12 or more months. Much stress and …
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If You Must Offer Specials…#4Final Thoughts on Offering Specials A recent survey by J. Turner on multi-family attitudes and outlook for 2021 reveals some disturbing info. Well over half of the property management companies currently offer …
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If You Must Offer Specials…: Part ThreeConcession Strategies that Cost You LessWhy does Macy’s Department Store have all the incredible specials during the holiday season when gift-buying reaches its peak? How can Jareds Jewelry discount their …
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If You Must Offer Specials...: Part Two2 Concession Rules We Always FollowLast week we discussed the importance of keeping your specials really SPECIAL! I like to always use the word “SPECIAL” rather than “concession” for these rent incentives. A …
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Tone it Down! Controlling the volume in the leasing office...Apartment leasing is a talent and task that is best practiced with high energy and genuine enthusiasm. The classic sales personality, typically the best of the best leasers, …
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